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(4/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #4 It's NOT About You

What exactly does your audience want from your video content?

Great question… I'm glad you asked.....Here's my answer...

Don't assume that you know what they want - it's not about you.....It's about your audience, SO, You should ask them!

Here are a couple of quick and easy ways to ask your audience what they want from you.

  • Send out a quick/easy email to your entire database w/ this open-ended question: What are 3 videos you want to see from me (us)?

  • Call your top 3-5 clients and ask them directly too. What are 3 videos that you want to see from me (us)?

  • If you have a Facebook Group, come up with 6 video ideas and post these in the group as a poll. ex. 'Which of these video ideas would you like to see me make?'

By keeping your audience at the forefront of your brand’s VIDEO CONTENT MARKETING STRATEGY is a great way to ensure you meet their needs. Here are 6 KEY STEPS to building Video Content Value:

  1. Identify what the customer wants.

  2. Combine with your own ideas/brand themes.

  3. Create content accordingly (tell a story or use a real-life situation)

  4. Explore different media (IG Reels, TikTok, YouTube, etc.).

  5. Share & invite engagement to your video on other social platforms (Facebook, LinkedIn, website, etc.).

  6. Develop value-driven interactions.

Keep track of your engagements as you create more video content and see what your audience likes best and keep going!

Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.


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