One of the best ways to show up authentically in your video content is CREATING VIDEOS THAT HAVE VALUE, rather than just selling your product or service.
How exactly can you ADD VALUE to your video content that will boost your sales without seeming overly promotional?
Here are the Three E’s of Video Content Value:
EDUCATE: product hacks, product demo, brand story, etc.
ENTERTAIN: follow the latest video trends, expectations vs reality, etc.
ENGAGE: go live, Q&A, ask the audience a question, polls, etc.
Of course, all of these can be tied back into your brand, but they PROVIDE VALUE TO YOUR AUDIENCE rather than outwardly selling your products/services.
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.