Updated: Jan 11
Have you ever thought of your business marketing as online dating? It can be a weird comparison but the more you think of it, the more similarities you find. Online dating is digital marketing. People use dating websites and apps to advertise themselves. So why do some get attention while others are left unnoticed? It's all because their profiles are failing just like some marketing strategies that businesses use.
Digital Marketing Lessons Taught by Dating Websites
In this article, I would like to discuss five amazing digital marketing strategies that you can learn from online dating sites and apps.
Your website must look outstanding
Just like with profiles of singles on dating websites that look blurry and poor, you can't expect success with a low-quality site. If you want to get attention and make people want to cooperate with you, create an outstanding website. Hire an experienced designer who will create a great custom website for your business. A website is your face, so think about how you would like people to see you, what you want then to think of you. Profiles without photos or blurry pictures never get attention on dating services because they don't get any trust.
Know your target audience
When signing up and creating your profile at an online dating website or apps, you will be asked to provide your requirements towards a woman/man who you would like to date. Singles asked to tell what type of relationship they are looking for, how they want their ideal partners to look, etc. So, those who get successful in dating sites and find what they are looking for are those who know exactly what they are looking for. To make your business successful, you must know your target audience.
Related article: Online Dating Sucks
Social media - fuel for growth
Most dating websites and apps use Facebook, Instagram, and other social media platforms in order to grow their user base. Apart from delivering content for your targeting audience, know where they like to spend their time. You can increase sales by reaching your customers on social media. For example, a dating app called Tinder uses members' profiles on Facebook to create a compatibility profile on Tinder as well as checks what kind of content the users like to post on Instagram. Through social media, you will get able to understand the needs of your customers, therefore, deliver better products/services than your competitors.
Singles rarely answer messages on dating sites like: "Hey! You are nice" because it's too general. If you want to draw attention, you must personalize messages so your customers feel valued. Make messages creative and list reasons why your customers should buy your products/use your services. Don't send the same messages: they will soon start annoying your customers. Instead, track your customers' activity and see what interests them on your website. Analyzing what they like and repeatedly review will give you ideas for creating personalized emails.
Every single dating site uses a clever tactic: they study members' preferences according to singles who they would like to meet, date, and get married to and suggest potential partners who match all criteria. You can use the same digital marketing strategy to save your customers' time and help them find the service/product that they are looking for. Many people say that look through online stores just for fun, however, when they see a suggested item, then often end up buying it.
These were 5 simple yet effective strategies that you can learn from dating websites and integrate them into your business. Modern dating sites and apps do their best to keep their members entertained and satisfied: they even help to find a match in the same neighborhood. So, all you have to do is to think about your existing and potential customers every step you take. Keep them happy and valued.
Lilian O'Brien is a passionate journalist who enjoys writing about psychology and human relationships. Over the course of her career, she was a regular contributor to major media publications, and currently, she serves as an editor for onlinechatdatingsites.com.