Taking your own pictures to market your products can represent your brand better and connect with your ideal clients. If you’re looking for strategies to help you capture high-quality photos, here are 5 tips for taking better photos to use to market your business.
Marketing your products online with images that stand out is crucial to running a successful business. Below are some useful tips you can implement to get stunning images.
Select Your Background Carefully
Styling your images with different backgrounds can be fun. However, avoid cluttering the background as it can stir attention away from the product. For instance, when photographing food, avoid placing your prop against a busy background to make the food stand out.
If there are distracting elements in the background, you can use editing software to blur part of the image and keep the focus on your product. Alternatively, you can keep your background simple and plain white to prevent the product you are marketing from getting lost in the shoot.
White is an ideal color because it showcases your product better against a clean background. A white background is also preferred if you intend to use your pictures for product listings on e-commerce sites.
Use the Right Lighting
Good lighting is crucial in product photography. Without proper lighting, your background or product won’t appear the way you want. Insufficient lighting can also give your photos distracting shadows.
That said, there are two options when it comes to lighting; natural and artificial lighting. However, your marketing platform, the purpose of the picture, and the product you are taking shots of will help you determine the perfect lighting.
Natural lighting is ideal for product images with clothes, people, and edible items. Natural-looking pictures are also ideal for Instagram. However, if your product features small details, is sold on Google Shopping and on e-commerce sites, artificial lighting is perfect.
Symmetry is another essential aspect of quality photography. It gives your images a balanced look making them appear desirable to your target audience. To achieve this, use the rule of thirds when taking pictures to help you determine where to put the focus when taking your product images.
That said, you should position your product along where the two lines intersect to capture professional images. People’s eyes are naturally drawn to this intersection. So, when you look at a picture without the rule of thirds composition, the photo may seem unattractive.
Use Simple Props
The main focus of your photos should be the product. Avoid getting too ambitious with product props because they only help clutter the picture. When choosing the props to use, ensure they are relevant to your product or background and align them with your theme color.
For example, if you want to share your new cake recipe on Instagram, use a white cake stand and a container that’s relevant to your recipe like caramel. These items enhance the beauty of your baked cake. You can also work with social media influencers so that your recipe reaches more people.
Take Several Pictures From Different Angles
If you have multiple products you want to shoot, take multiple shots from different angles to show customers how the products look like. Having multiple shots will also give you options when editing your images instead of considering re-doing the photoshoot.
Sometimes you may think a particular angle can work well. However, you may be frustrated if the angle fails to display your products the way you expected. That’s why you should take several shots and then select the right one.
The images you post online can impact how customers view your brand. Try out some of the above tips to take professional-looking photos.