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(6/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #6 NOT Perfect


Video content creation seems like a daunting task, but it doesn’t need to be!

Today’s video consumers value simplicity and authenticity… less is more!

Here are 6 Top Tips to Make Authentic (not perfect) Video Content:

  1. Know your audience.

  2. Research competitors.

  3. Find your own brand voice.

  4. Keep it simple.

  5. Practice, practice, practice.

  6. Don’t give up!

It doesn’t have to be a Broadway production, but it does need to be authentically you…

Let your IMPERFECTION & personality take the stage!






Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.


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