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(7/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #7 Your Voice

Authentic video content can consist of a variety of different things: trends, music, etc. Your brand’s video content should stay consistent with your audience in these 4 Main Areas:

  • Branding

  • Style

  • Tone

  • Verbiage

The reason why is because your video content, much like the rest of your social media content, serves as the voice your audience hears coming from your brand’s mouth. If it presents differently across different posts, videos, and platforms, it damages how well your brand is recognized by your audience - it confuses your audience. The more consistent your video branding, style, tone, and verbiage are… the more your audience can pick you out of a crowd of videos. This builds trust, hopefully converting those viewers to customers!

Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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