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8 Business Variables That Can Change Your Bottom Line

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Managing a business is not an easy task as it requires a lot of planning and effort. Here we will be discussing about 8 variables or elements that make a business successful.

1. Product

Product is an essential component of marketing and business success because it fosters customer loyalty and positive customer relationships. Understanding what customers want in terms of quality, durability, performance, and appearance requires market research. If the product fails to meet these expectations, it will not generate long-term sales, regardless of how low the price or how expensive the advertising for it is. To ensure the product's success and longevity, it must be of the highest quality and meet customer expectations. For this, you must Foster A Culture Of Innovation In Your Business.

Before deciding which product to develop and launch, businesses should consider how the new brand will be perceived by consumers in relation to other brands in the market. This is referred to as product positioning, and it is accomplished through the use of techniques such as market mapping. The first stage is to identify the features of this type of product that market research has determined are important to consumers. These key features could include price, material quality, perceived image, level of comfort offered (hotels), and so on.

2. Price

Setting the right price for a product or service is an important component of the business to reach its bottom line because it has the potential to significantly influence consumer demand and, as a result, a company's revenue and profits. Product pricing can add value to the components of the product purchased by the business, as well as reflect the business's objectives in terms of its marketing strategy and aid in the establishment of the psychological impression and identity of the product. Businesses must therefore get the pricing decision right in order to capitalize on their investment in market research and product development. Poor pricing decisions can result in significant losses for a company, making marketing managers essential.

3. Promotion

Promotional campaigns can be designed to achieve a variety of goals. SEO services provided by SEO Agency and Digital Marketing have proven to be game-changing in this aspect. Simultaneously, you can also use traditional strategies as well. These are all about communicating with the intended audience. These objectives can be either short-term, such as increasing sales next month, or long-term, such as changing the company's image. These goals should be linked to the overall goals of the company.

This will help your business:

  • increase sales by making people aware of a product, particularly new ones

  • reminding people of an existing product and its benefits, encouraging consumers to buy the product again, attracting new customers

  • demonstrating how the product is superior to competitors

  • creating or strengthening the product's brand image correcting false reports about the product or business.

  • improve the public image of the business through corporate advertising.

4. Use the “ SMART” concept

SMART means that the objectives of a business should be Specific, Measurable, Achievable, Realistic Relevant, and Time-Specific.

To make it more clear:

  • S-Specific: Objectives should be focused on what the business does and apply directly to that business. A hotel may set a goal of 75% occupancy during the winter season.

  • M - Measurable: Objectives with a numerical value are more likely to be effective targets for directors and staff to work toward. For example, this year's sales in the southeast region are expected to increase by 15%.

  • A- Attainable: Setting goals that are nearly impossible to achieve in the time frame available is pointless. They will demotivate staff who are tasked with meeting these targets. As a result, goals must be attainable.

  • R- Realistic and relevant: Objectives should be realistic when compared to the company's resources and expressed in terms that are relevant to the people who must carry them out.

  • T- Time-specific: When establishing an objective, a time limit should be established - by when does the company expect to increase profits by 5%?

5. Setting Budget

Future planning must consider potential financial needs as well as the consequences of such plans. This is how the budgeting process works. Setting and agreeing on financial goals for each division of a company has numerous advantages. The ability to measure the performance of each part of the organization that has budgets is the most important. Budgets for both sales revenue and costs should be established, and it is typical for each cost center and profit center to have budgets established for the next 12 months, divided into monthly increments.

Establishing budgets and financial plans for the future has primary purposes:

  • The budgeting process encourages managers to carefully contemplate future plans so that realistic targets can be set.

  • Effective resource allocation: Budgets can be an effective way of making sure that the business does not expend more resources than it has access to. Setting a Standard Operating Procedure in Business can effectively contribute towards budget management. There will be priorities to discuss and agree on since what can be done is always likely to be greater than resources will allow.

6. Cut down expenses

Companies that can offer the lowest prices are usually the most successful in a competitive environment. It is therefore critical to cut costs in order to maximize profits. Excessive expenses can be harmful to a company's bottom line and can take many forms, including expensive office leases, ineffective advertising, unnecessary minor purchases, and excess inventory. Take the time to examine where your money is going and then look for ways to save it.

7. Teamwork

This method is done by making each employee into a small team of employees. Abandoning pure division of labor, in which one worker performs only one simple task all of the time, will result in lower productivity and time-wasting team meetings. More challenging and interesting work, as enabled by team-working or 'cell' production, will result in:

  • lower labor turnover

  • better ideas from the workforce on improving the product

  • manufacturing consistently higher quality, particularly when total quality management is used.

8. Incentives

Everybody needs the motivation to work and so do the employees who are working for you. Incentives help in increased productivity as well as quality work as they know that they'll be paid for their efforts. As a business owner, you can use paid incentives such as commission, payment for working extra hours (hour-based pay), etc. You can also use unpaid incentives such as employee of the month, involving staff in decision-making, promotion, and so on. This helps create a positive environment in the workplace.


All these variables are the key to a successful business and help your business or brand reach the bottom line. You need to ensure to follow all these steps for a positive outcome in the long run. These are the keys to the successful business we see today. If you are unsure and need a helping guide, you can always Contact Us for marketing success.

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