The purpose of every company that has a blog on its website is to increase web traffic. So, having a corporate blog is essential.
In this article, we are going to tell you about the advantages of blogs and the reason why it is important to incorporate a blog into your website.
One of the main reasons is that it is a powerful tool for a content marketing strategy. This will allow you to offer relevant information to your readers and, in this way, create a connection with them.
But let's go little by little, in this article we are going to give you tips to increase traffic to your blog and to increase traffic to your blog and its advantages.
The importance of having a blog on your website
To begin with, we are going to tell you what a blog is and why it is important to have one on your website.
The first thing to keep in mind is that a blog is a place where you will write about relevant topics related to your website and it will help you increase web traffic and SEO positioning.
Thus, corporate blogs will help you to be well positioned in search engines, to make yourself known and build trust with customers, and will allow you to interact with them and find out if the articles we publish are of interest to them.
8 tips to increase traffic to your blog
Give your content a second life
Thanks to the Google Analytics tool, you will be able to see which blog posts have received the most web traffic.
So, it can be very useful to recycle it or, also, write a second part.
Take care of the SEO of your blog
Link your articles with others that are related to your blog, include bold, and name the images. This is good for increasing web traffic and improving keyword rankings.
Create content that lasts over time
Publish content on your corporate blogs that combine more innovative content with some more timeless content. Thus, your public will be able to see that you keep them informed and in constant evolution, in addition to offering them useful content.
Make sure your website and blog are responsive
By this, we mean that your website is adapted to be consulted from both a computer and a mobile device, be it a phone or tablet.
In addition, you also have to take into account the speed of the page. This influences the user experience and, if it is good, we will decrease the bounce rate and, as a consequence, increase web traffic.
It is very important that you create links that take you to other pages on your same website to get more web visits.
Enter long tail
Introducing long tails will allow your content to appear higher in the search results, in addition to having less competition.
Optimize the keywords that you have positioned inadvertently
When publishing corporate blog entries, even if we want to position for a specific keyword, other different keywords will also be positioned.
It is important to identify them since, thanks to this, we will improve SEO positioning. These keywords can be identified through Google Search Console.
Share your content on your social networks
Use your company's social networks to share the content with your followers. Whether on Facebook, Twitter, Instagram, or LinkedIn.
Advantages of having a blog
Positions you as a benchmark in the sector
A corporate blog serves to inform, educate, build trust or entertain. The topics covered in the blog must be related to your sector or your business.
Thanks to your publications, in addition to attracting web traffic, you will get your public to trust your work and this can lead you to get more clients.
Improve your visibility in search engines
The first thing to take into account is that your corporate blog has visited and is visible in search engines like Google. If you make this improvement, you will be able to reach many more people.
For this reason, it is necessary to develop an SEO strategy to position your website well and attract web traffic. The key is to appear on the first two pages of Google to get more web traffic.
Build a good brand image
By this, we refer to facilitating user navigation through your website. If this is the case, this user will most likely return if the content they have found seems interesting and, in addition, it has been easy for them to navigate the website. In this way, we will be able to increase web traffic.