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Adapting Trade Shows for the Future


1) This week - Adapting Trade Shows for the Future Marlys Arnold has been a Trade Show consultant for over 20 years, and started her podcast, Trade Show Insights, all the way back in 2006!! She not only has authored 2 books but has helped hundreds of companies over the years with their trade shows. Marlys and I discuss...

  • Changes to trade shows over the past 20 years

  • What we need to do to adapt for the future

  • Her new book, Build a Better Trade Show Image

  • Improve Attendee & Customer Engagement

You don't want to miss this conversation with one of the best people in the industry!



Be sure you are Subscribed so you don't miss an Episode! AppleGoogleSpotify

2) Special Training Interview - Using Video at Trade Shows

My friends over at Flex Media recently had me on their Watch Time podcast where we discussed Revolutionizing Your Trade Show Game with Video! We drop TONS of fantastic tips that will help you stand out at your next show!


Check out the video interview here - Watch Time

3) Jim's Pro Trade Show Tip #183 - Goals for each Staff Member Try this - set individual goals for each person in your booth, and tie a reward to it. Make it tough but reachable, and ones that will help you reach your overall goals. Then let them loose and encourage them to succeed.

4) Don't Miss an Episode!! - Click to listen!



About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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