If you aren’t already, the time to start doing video content for your business is NOW!
WHY!!!? Because the social media platforms' algorithms LOVE video.....The algorithms are much more 'amorous' with video vs static images!
A video is a powerful tool in marketing - 92% of consumers will share videos they watch with others and 60% will engage in a video post before a static image*.
Social media users, and video content consumers, prioritize consuming video content.
From a Vimeo blog (Feb 2022), "Because Instagram is prioritizing video, posting video content is a great way to expand your reach (and get on the Explore page). Reels are featured on Explore 2x as much as regular content, making them a strong vehicle for growth."
This is helpful for you and your business because the algorithms change to support more video distribution - to get more people to see your content…for you to get more clients & sales.
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.