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Android, iOS, or cross-platform app development: Which is the best?

Discover the benefits and challenges of Android, iOS, and cross-platform app development. This blog post will provide insights on each approach to help you make an informed decision that best suits your app's goals and target audience.

Table of contents:

Android app development

Advantages of Android applications for businesses

Challenges of Android app development

Where Android app development can be beneficial?

iOS app development

Advantages of iOS app development

Challenges of iOS app development

When is it helpful for businesses to develop iOS apps?

Cross-platform app development

Advantages of cross-platform app development for businesses

Challenges of cross-platform app development

When is it helpful for businesses to develop cross-platform apps?


While developing an app, businesses often need to deal with a crucial decision-making aspect that can significantly impact their success, which is choosing the app development approach and platform.

Three primary options stand at the forefront: Android, iOS, and cross-platform app development. Each of these offers a unique set of advantages but also comes with a bunch of challenges, making the selection process complex.

To make it simpler, we have examined the strengths and limitations of each app development approach, and the scenarios in which they are most suitable for different businesses. Continue to read to understand the nuances of them and decide which one is best suited for your business.

Android app development

Ranging from a vast user base to cost-effectiveness and customization, Android applications offer businesses a wide array of advantages.

Advantages of Android applications for businesses

  • Wider user base

Being a widely popular mobile operating system, Android has a market share of 70.5%.

Image source - Statista

This stat depicts that Android has a vast number of users across the globe. Therefore, developing an Android app can help you reach a larger audience base.

  • Cost-effective development

Being an open-source OS, Android app development is often more cost-effective compared to developing apps on other platforms. Also, the accessibility of development tools and resources makes it easier for developers to get started in crafting Android apps, reducing the entry barrier.

  • Offline functionality

Android apps can be designed to work offline, which is valuable for users with limited internet connectivity. It will also be useful for businesses operating in areas with unreliable internet access.

It ensures continuous accessibility, improves productivity, and reduces data costs.

  • Easier customization

Android provides a high level of customization to the apps. This flexibility allows Android developers to tailor apps to meet specific needs and brand requirements. However, if you do not have any technical expertise in building apps on Android, customization can be complex and time-consuming. Therefore, we advise you to hire an app developer if you want to customize an existing app. Further, to cost-effectively get a customized application developed from scratch, you can partner with a reliable Android development company.

Despite several benefits, Android app development is not free from challenges.

Challenges of Android app development

  • Different platform versions

Android has a diverse user base running different versions of the OS. Ensuring backward compatibility while taking advantage of the latest features can be complex. Also, testing an Android app across different versions is time-consuming and resource-intensive.

  • Security concerns

Safeguarding data stored on the device is a challenge. Business apps must protect against data leaks in case of device theft or loss. Also, devices receive different security updates at different times, making it challenging to maintain and develop applications accordingly.

  • Regulatory compliance

Business apps in certain industries, such as finance or healthcare, may be subject to industry-specific regulations. Ensuring compliance with regulations for data protection and privacy can be complex and may require legal expertise.

Where Android app development can be beneficial?

Developing Android apps can be a wise choice for businesses in several scenarios, such as:

  • When your target market is diverse, including regions with a significant Android user base

  • When your business app needs to cater to a wide array of devices

  • When you are looking to create unique and highly specialized apps or leverage specific hardware features

  • When your business relies on ad revenue or wants to explore alternative app distribution channels

Despite understanding the benefits, challenges, and use cases of Android, the complex task of selecting the right framework cannot be completed unless you make a wise choice among the numerous available options such as Android Studio, Eclipse, and Xamarin. To choose the right one, you will have to look at their pros and cons and compare them with your requirements.

If you wish to save on time and resources, you can consult an Android development company and share your requirements with them. They can help you make an informed choice on choosing the right framework. You can then easily connect with a partner for app development on the desired domain.

iOS app development

It includes creating mobile apps specifically designed to run on Apple’s operating system, which powers devices like the iPhone and iPad. Developing an iOS app involves a set of procedures, tools, and technologies that can be downloaded and installed from the Apple app store.

Let’s see how developing iOS applications can be helpful for different businesses.

Advantages of iOS app development

  • High-quality user experience

iOS is known for its strict app review process, resulting in a high standard of app quality and user experience. This ensures that iOS apps generally have a polished, user-friendly interface, which can enhance customer satisfaction and loyalty. This positive user experience, in turn, augments the app's popularity, attracting a growing user base and ultimately boosting revenue.

  • Security and privacy

Apple places a strong emphasis on user data privacy and app security. iOS apps are subject to stringent security measures and guidelines, making them a secure choice for businesses dealing with sensitive data.

  • High market penetration

Apple iOS has a large presence in global markets like the UK, Australia, and the US. As per Statista, the US is Apple's largest regional market, generating net sales of US$ 40.12 billion in the fourth quarter of the company’s 2023 fiscal year. Therefore, businesses that want to target international markets will be in a win-win situation with the development of iOS apps.

  • Easier testing

An iOS app is often considered easier to test due to various reasons:

  • iOS devices, such as iPhones and iPads, come in a limited range of models and screen sizes. This simplifies testing as there are fewer variations to consider compared to the highly fragmented Android device market.

  • iOS users tend to adopt the latest operating system versions quickly. This means that, in practice, you often need to focus your testing efforts on a smaller range of iOS versions, which simplifies the process.

This streamlined and easier testing process for iOS apps lets businesses bring their apps to the market more quickly.

Despite several benefits of having an iOS app, their development requires one to be tech-savvy. So, as a business owner, if you lack in-house expertise and have intricate iOS app development requirements, you might want to seek the specialized knowledge of professionals. In such scenarios, hiring an iOS app development company will be a worthwhile decision as it will let you focus on the core business activities while leaving the technical aspects to experts.

Challenges of iOS app development

  • Testing on real devices

While the iOS simulator is useful, comprehensive testing often requires real iOS devices, which can be costly and time-consuming.

  • Adherence to design guidelines

Apple places a strong emphasis on app design, and developers must follow the Human Interface Guidelines (HIG) to create apps that meet the platform's design standards. Deviating from these guidelines can result in the app being rejected by Apple.

When is it helpful for businesses to develop iOS apps?

There are various scenarios where iOS app development is beneficial for businesses.

  • Businesses dealing with sensitive user data, financial transactions, or other confidential information may opt for iOS due to its strong security measures.

  • If your business primarily caters to customers with higher disposable incomes or a willingness to pay for premium products or services, developing an iOS app can help tap into this customer base.

  • If you plan to expand your business into markets where iOS has a significant presence, such as the US, the UK, Australia, or other regions, having an iOS app can provide a strategic advantage.

Cross-platform app development

In this mobile app development approach, a single codebase is created that can be executed on multiple OSs and devices, like Android and iOS. Several popular frameworks and tools such as Xamarin, React Native, and Flutter are majorly used for developing a cross-platform app.

Some of the well-known examples of cross-platform applications are Instagram, Skype, Walmart, Airbnb, and many more.

Let's now see how developing cross-platform apps will be advantageous for different businesses.

Advantages of cross-platform app development for businesses

  • Cost-efficiency

It is usually cost-effective to develop a single codebase rather than developing a native one for every OS.

  • Faster development

Businesses often face intense competition, and getting an app to market quickly can be a decisive factor in gaining a competitive edge. Cross-platform app development allows you to write code once and deploy it across multiple platforms, reducing the time it takes to develop and launch your app.

  • Broader audience reach

Reaching a broader audience is helpful for business growth, and when you target both iOS and Android users with a single app, it is obvious that your business will reach a larger and more diverse audience. It will be especially helpful if your target audience uses a mix of iOS and Android devices.

  • Easier maintenance

With a single codebase, updates, bug fixes, or feature enhancements need to be implemented only once rather than separately for each platform. It results in quicker update deployment and reduced testing efforts.

Although cross-platform apps help serve both Android and iOS users, challenges associated with this approach have led to native apps still being popular in this game.

Challenges of cross-platform app development

  • Performance limitations

Performance issues (like slower execution speed and memory management) can impact user experience and app adoption. Cross-platform apps might not achieve the same level of performance as fully optimized native apps, especially for graphics-intensive or highly interactive applications.

  • UI/UX consistency

With a cross-platform app, it is challenging to achieve a consistent and native user experience across different platforms. This can occur due to different design guidelines, conventions, and standards. Customization and adaptation for each platform may be necessary, which can add complexity to the development process.

  • Debugging and troubleshooting

Debugging cross-platform apps can be more complex. Issues that arise on one platform (suppose iOS) may be different from the problems you encounter on another platform (like Android). Such scenarios necessitate developers to grapple with platform-specific intricacies, requiring additional effort to identify and address problems.

When is it helpful for businesses to develop cross-platform apps?

  • When your business has a limited budget and resources, developing a single cross-platform app can be more cost-effective than building separate native apps for iOS and Android.

  • When you need to develop and test an app idea quickly, cross-platform development can be a valuable choice.

  • If you intend to develop content-driven apps, such as news apps, blogs, and eCommerce apps, you can opt for cross-platform app development.

  • If you want to develop simple utility apps with straightforward functionalities, like calculators and to-do lists, cross-platform app development can be your way to go.


Choosing between Android, iOS, and cross-platform development for your business app is a pivotal decision that should be made with a deep understanding of your unique requirements and objectives. Your choice will not only affect the accessibility and functionality of your app but also influence the user experience, development costs, and the overall success of your business venture.

Therefore, to make an informed decision, it is crucial to conduct a thorough analysis, weigh the pros and cons, and consult experienced developers or development teams.

All the best!

Author Bio : Amelia Swank is a senior web and app developer with over 8 years of experience. Currently with SunTec India, she specializes in the domain of digital solutions, specifically WordPress development, Web app development, Shopify development, Magento development. Her passion for technology fuels her writing, aimed at spreading insights to all. Amelia closely follows the latest IT advances to share her expertise with those interested in the field.


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