Let's talk about some of the BENEFITS OF USING VIDEO CONTENT on your social media platforms and your website for your company. Video content is vital for capturing the attention of your audience. Think about yourself scrolling through social media past a bunch of still images that aren't really attention-grabbing… Then you scroll to a video. You're much MORE LIKELY TO WATCH THE VIDEO and read the captions, rather than sifting through a bunch of still images. It also allows for a more creative way to share your story, it makes the learning more convenient for the users as video storytelling is a much more captivating way to share information. Video content also allows for a more HUMANIZED EXPERIENCE WITH YOUR BRAND…it gives a voice to the name and allows for your customers, both future and current, to experience the voice of your brand and BUILD TRUST. Video content on your social platforms and your website also INCREASES CONVERSION RATES and will KEEP USERS ON LONGER than text or copy! Here's a quote from a current client:
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.