Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm? Trust me - You want to listen to this one! 1) This week - Making Sense (and ROI) of all the Event Data
My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at Bluewater. With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective on how to think through activation plans, extend client budgets, and push clients out of their comfort zones. We discuss:
How has technology impacted the way brands approach in-person events, particularly trade shows?
What types of technology are brands using to create a more personalized sales process at trade shows?
What are some of the biggest challenges that brand face when trying to make their trade show booths more exciting for attendees? How do you address those challenges?
How can brands ensure that their booth stands out in a sea of other booths at a trade show?
Listen now to #215 and SHARE IT! Episode #215 - Tech Shaping In-person Events
2) Is your booth staff professionally Trained and Ready?? It's one thing to have your team at the show, even if they have done shows in the past. But are you 100% sure they are ready to maximize the engagement and ROI at your next show? I can help you get this done quickly and effectively! Click here to check out my exclusive Virtual Staff Training offering! 3) Jim's Pro Trade Show Tip #191 - Use QR Codes Highly recommend using QR codes linking to your website and literature. Can either have them on a banner or on a sheet of paper right at your table or counter. These are a great alternative for those attendees who don't want to carry around literature (a growing trend) and also allow you to minimize your printing costs and reduce the number of items you take to the show! Plus generating QR codes is free!!
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