Corporate SEO Best Practices for Large Organizations and Brands
In this day and age, SEO is, without any doubt considered one of the most popular, effective, and widely spread marketing practices in existence. Some would go as far as to call it one of the main pillars of the digital marketing arena.
That being said, it is hard to escape the feeling that this lucrative marketing strategy is mostly present in the SMB sector where companies are fighting to get their share of public attention and traffic. The large corporations and legal entities which already possess a fair share of media attention and attract a healthy influx of traffic based on their clout can’t possibly benefit from SEO, right?
Well, not exactly – corporate entities and SEO actually make quite a wonderful couple, and here we are going to cover a couple of examples of how can they work in unison.
Fending off the competition with a keyword strategy
This motif will be present throughout the entire article so let’s move it off the table as soon as possible. So, while it is entirely true that in the SEO game large corporate entities do not have that much to gain since their brand recognition and authority make them SERP regulars, they have an awful lot to lose. The very process of SEO is becoming incredibly refined and effective, and smaller companies are able to very quickly redirect a fair share of web traffic to their own platforms. Developing a comprehensive keyword strategy that will anticipate and fend off such smaller competitors can do nothing but help.
Make your content strategy scalable
The marketing landscape is moving at a lightning-fast pace. That puts large corporate entities at a serious SEO disadvantage since smaller companies are traditionally much nimbler and adapt to new market circumstances much more easily. Larger companies also have more robust, long-term SEO strategies that are incredibly hard to adapt, at least quickly and on the go. The solutions to this problem can be found in a higher level of scalability, breaking down long-term strategies into more limited, immediate goals, outsourcing, scalable SEO services, and preparing alternative SEO scenarios.
Prepare effective link-building strategies
Unlike the previous area we covered, this is one of the areas where corporations do have a certain advantage over smaller competitors since they will have an easier job to persuade publishers to post content linking to their website. However, due to the sheer volume of such SEO efforts and the specific requirement of corporate-wide brand-building, these link-building efforts also entail a higher level of control over the process. So, the brands that want to make use of this strategy should try using some professional linkbuilding platform and ditch the dated management tools Google Sheets and similar.
Put more effort into creating quality content
The content was always the backbone of any SEO strategy. But, while creating this content was earlier more focused on technical aspects of search engine optimization, the pendulum is now shifting far in the other direction and the quality of the content and the value it brings to the end user is now taking the spotlight. And Google algorithms are becoming increasingly capable of measuring how well is your content informing and engaging visitors. Therefore, offering quality information and writing in an appealing and interesting manner should become one of your utmost priorities in the near future.
Taking into account less relevant engines
According to recent research, Google covers as much as 92.42% of the search engine market. But, we need to keep in mind that we are talking about gigantic numbers here and these 7% remaining still leave you millions of users your corporation may be leaving open for poaching. This topic is even more relevant if we take into account that Google's competitors like Bing, Yahoo, Yandex, and Baidu are very popular amongst specific demographics and in specific regions of the world. Running a corporation with a global reach means that you should optimize for these markets and search engines just as well.
Make your strategies influencer marketing-friendly
Last but not least, we would like to quickly touch upon the topic of influencer marketing which, much like SEO is mostly considered to be the playing field for smaller and medium businesses. However, the rise of insanely popular social media networks like Tik Tok and massive internet celebrities like Logan Paul that has a much wider reach than even the largest global brands is slowly erasing this imagined line of separation. As time goes by, the profile of influencer marketing is only going to rise. If you want to make the most of this trend, your SEO strategies should be made suitable for influencer channels.
So, there you have it – the top six ways the large corporations and legal entities could benefit from the process of search engine optimization and how this relationship can be leveraged in the most successful manner. Even though the worldwide band already possesses a healthy dose of online clout, the smaller competitors are growing in both number and efficiency. Search engine optimization can be used as a very effective way of keeping these smaller contenders at a healthy distance while still being able to tap into some market pockets that are, as of yet, unexploited.