We're going to talk about 3 SECRET WEAPONS OF VIDEO CONTENT that can really boost your search engine optimization or SEO. 1. THUMBNAILS: Thumbnails are an image used, essentially as an album cover for video content for both short-form and long-form videos. This is important for your users to have a very attention-getting first impression of your video before even clicking on it. Also, it makes it easier to search if they go back to your platform or your website to search for that video, specifically. 2. CALL TO ACTION (CTA’s): CTA’s are important in your video content so that the purpose of your video is clearly defined and your message is properly digested by your viewers.
It also makes your video stand out, makes your content look more organized, and structured and it looks more professional - which adds a lot of value to your video content. 3. CAPTIONS: Did you know that your CAPTIONS are also indexed by search engines? By having the captions available on your video, this makes your video more searchable for essential keywords that can be used in the video related to your business. When you ensure all three of these secret weapons for video content are in place, you should experience much better SEO results!
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Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.