Guests like This is why people Listen!!
- Barb Ferrigno
- Jul 5, 2023
- 2 min read
Hopefully, my podcast is leading you to greater freedom in Trade Shows! (whatever that means for you...) There's no better way to figure out your customer than to study them! Voice of Customer Research (VOC) is a tremendous and powerful tool and the specialty of our guests. 1) This week - Using Voice of Customer
Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and most well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh, and Xerox. He is a co-host of the B2B Marketing & Sales Podcast, and the author of Marketing is Everything We Do.
We discuss:
The importance of the REAL voice of customer input
The right ways to do the voice of customer research
Success stories
What is "customer outsight" and why Dave is writing his next book about it
Listen now to #219 and SHARE IT! Episode #219 - Using Voice of Customer
2) Did you get your FREE GIFT from last week's guest??
DON'T MISS OUT!!! Liz Wilcox's exclusive Mega Email Swipe File
Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletter templates so you can feel comfortable knowing how to follow up each week. And 52 subject lines so you never have to write an email from scratch again.
Get it here: https://lizwilcox.ck.page/4072e76815
3) Jim's Pro Trade Show Tip - Bring the Energy! People are drawn to energy and especially energetic and charismatic people! And on the flip side, people stay away from those who are frowning, looking down, or looking like they're not wanting to be there, So remember why you are there, focus on your goals, and get excited to engage with the attendees. Your biggest customer ever could be at your next show!
Have a question or challenge? Contact Me
Jim
Jim Cermak Host & Trade Show Coach jim@tradeshowu.biz
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