How and Why Businesses Use Facebook Stories to Their Advantage
By TNS Experts
Nothing beats social media marketing if you are interested in to elevate your business to new heights. After all, it would seem like everyone is using it these days. Facebook is among the top platforms and it is no surprise that so many companies are putting their resources here.
The bigger your presence on Facebook, the better off you will be. However, recently introduced Stories feature appears to have caught the eye of a lot of individuals. Is it really that valuable if you are interested in the business side of things? Well, it would appear so.
Table of Contents
The perfect position
How to Use Stories to Your Advantage
Emphasize the Brand
More Than Promotion
Track and Learn
1. The perfect position
You should have noticed that Facebook stories appear at the top of the app. It is the first thing that everyone sees when they log in. It grabs the attention before a user starts to scroll down.
Facebook is not the only social media website which has an increase in story popularity. Instagram, Snapchat, WhatsApp, you name it. Stories have become the perfect method of expressing yourself to your friends and followers.
3. Establishing Connection
A business will be in good shape as long as it has customers. To ensure that, you need to connect with your audience.
An average person on the internet is pretty cynical, especially when it comes to corporations. However, if you can manage to show off the unseen side of your company, then the average person becomes more gullible.
Reveal what is happening behind the scenes, ask a staff member to say hello, and so on. The more this side of your business gets revealed, the better your reputation becomes.
4. How to Use Stories to Your Advantage
Video and storytelling are two crucial modes of communication, and Facebook stories have them both. A formula for creating a single bite-sized content is clear. But how can it work for you?
5. Short-lived Creatures
Facebook stories are compelling because they last for just 24 hours. It means that an audience can miss out on a lot of things if they do not pay attention to your stories. And what better way to ensure their loyalty than by providing exclusive content.
Share exclusive information, organize competitions and giveaways, show them never-seen-before footage on your company’s stories.
If you have an Instagram page too, do not post the same story on both platforms. Every separate page should have different takes.
Instagram posts are more frequent, unlike with Facebook. Your audience has certain expectations, and you should not be shattering them.
Finally, some people will be following you on both Instagram and Facebook. Stories that repeat themselves is a one-way ticket to losing followers.
7. Emphasize the Brand
Stories have a lot of great features, such as filters and effects. Adding them is simple – just tap the “Effects” icon at the bottom-left corner of your screen.
Brand image can be enhanced by including relevant filters, themes, colors, backgrounds, fonts, etc.
8. Customer Experience
As long as your client gets to experience something great and remembers it, you will be in a perfect situation. Why not exploit that by using Facebook stories?
For example, if there is an event coming up, you could create a series of slideshows or short video announcements leading to the event. It will keep everyone engaged and show how good of a sport you are.
9. More Than Promotion
The audience will not be happy for too long if all you do is post content related to sales. There are plenty of other types of stories that can keep your followers engaged.
Try out by posting videos which celebrate certain milestones, preview upcoming products. Share tips with those who are also interested in starting something themselves. Add a selfie with your colleagues every now and then.
10. Track and Learn
Facebook stories are still extremely underutilized and keeping track of the performance is an important part of a successful business. Use Insights and collect information about your audience.
Also, keep an eye out for new features that are released every now and then. There is bound to be some in the near future, especially given how popular this part of the platform has become.
To sum things up, more than 500 million people use Facebook stories actively. The number itself is a perfect indicator of why everyone should entertain the idea of investing more into their Facebook story marketing campaign. And if you look at everything else mentioned here, it should no longer be a question why everyone is so eager to get started.
Author: Justas Markus