How Do I Choose an Amazon PPC Agency? 6 Questions You Need to Think About
Every Amazon seller knows the importance of using Amazon PPC advertising in order to drive traffic to their products and maintain and grow sales. As the Amazon platform continues to evolve and becomes more intricate and comprehensive, many sellers turn to Amazon PPC agencies to manage and optimize their campaigns successfully. With many options out there, how do you choose the right agency for you? In this blog post, we will discuss six important questions to think about when selecting an Amazon PPC agency to partner with.
1) What is the experience of the agency with Amazon PPC?
Having an agency with a proven track record of success with Amazon PPC is crucial. The Amazon advertising platform can be intimidating and complicated at some point, so you must have a group of experts who truly know what they are doing. Look for an agency that has an extensive experience in Amazon PPC, including a deep understanding of Amazon's ad platform, algorithm, and best practices.
Consider the following questions when gauging an agency’s experience:
● How long has the agency been in business?
● How many clients has the agency served, and what types of products have they worked with?
● What is the agency's success rate in improving clients' PPC performance on Amazon?
● Does the agency have case studies or testimonials from previous clients that showcase their results?
Asking these questions will help you evaluate whether the agency has the knowledge and expertise to help you manage your Amazon PPC effectively.
2) What services does the agency offer?
Agencies offer different services. Some of them provide only basic PPC management while others offer an extensive range of services including keyword research, ad creation, campaign optimization, bid management, and competitor analysis. Select the one that is aligned with your needs.
When evaluating an Amazon PPC agency's services, consider the following:
● Does the agency offer a tailored approach to PPC management based on your business goals and budget?
● Do they provide ongoing campaign optimization and monitoring to ensure your ads are performing at their best?
● Can the agency help with other aspects of Amazon advertising, such as product listing optimization or A/B testing?
Selecting an agency that offers a comprehensive set of services according to your needs will provide you a holistic approach to managing your PPC campaigns, which enable you to maximize your advertising efforts.
3) What is the agency's pricing structure?
Amazon PPC agencies offer different pricing models including flat fees, percentage of ad spend, or performance-based pricing. Knowing their pricing structure will help you see whether it fits within your budget and advertising goals.
Here are some questions for you to consider when evaluating an agency's pricing structure:
● How does the agency charge for their services? Is it a flat fee or a percentage of ad spend?
● Does the agency require a long-term contract, or do they offer month-to-month billing?
● Are there any additional fees or hidden costs that you need to be aware of?
● Does the agency provide a clear breakdown of their pricing and how it aligns with the services they offer?
Look for an agency that provides transparent pricing and aligns with your budget and expectations.
4) What results can the agency deliver?
The main goal of working with an Amazon PPC agency is to improve the performance of your campaigns and achieve better results. It’s important to understand clearly the results that the agency can deliver and the metrics that they use to measure success.
Evaluate an Amazon PPC agency's results by considering the following questions:
● What are the key performance indicators (KPIs) the agency focuses on when managing Amazon PPC campaigns?
● Can the agency provide examples of previous clients' success stories, including improvements in sales, conversion rates, or return on ad spend (ROAS)?
● Does the agency have a process in place for monitoring and reporting on campaign performance, and how frequently do they provide updates?
● Can the agency provide insights on how they optimize campaigns to achieve better results, such as their approach to keyword research, ad targeting, and bidding strategies?
Finding an agency that has tangible results from their experiences and offers a clear process for measuring and reporting campaign performance will help in the success of your Amazon ads.
5) What is the agency's communication and reporting process?
Clear communication is always a very important aspect. You need to see how the agency communicates with their clients to provide important updates and data on the campaigns’ performance and progress.
Take a look at the following questions to help you evaluate an Amazon PPC agency's communication and reporting process:
● What is the agency's preferred mode of communication? Do they provide regular emails, phone calls, or video conferences?
● How frequently does the agency provide updates on campaign performance and progress? Do they provide it weekly, monthly, or quarterly?
● Does the agency provide detailed reports that include key metrics and insights on campaign performance?
● Is the agency responsive to your questions, concerns, and feedback?
Keeping you informed and engaged throughout the process is very crucial. Find an agency that offers a clear and transparent communication system with their clients.
6) What is the agency's approach to campaign optimization and adaptability?
As we all have witnessed, Amazon continues to evolve. Select an agency that has a proved track record of successful optimizations through the years and ability to adapt to changes.
Assess an agency's approach to campaign optimization and adaptability with the following questions:
● Does the agency conduct regular keyword research and analysis to identify new opportunities and optimize bids for maximum performance?
● How do they handle changes in Amazon's algorithm or updates to advertising policies, and how quickly do they adapt their strategies accordingly?
● Do they conduct ongoing A/B testing to optimize ad copy, landing pages, and other elements of the campaign?
● What tools and technologies do they use to monitor and optimize campaigns, such as bid management software or analytics platforms?
With an agency that has a proactive approach to campaign optimization and is adaptable to changes in the Amazon landscape, you can greatly increase the success rate of your PPC campaigns.
As a bonus, here’s another question that you can ask yourself when selecting an agency.
Bonus Question: Does the agency provide comprehensive reporting and analysis of campaign performance?
Providing comprehensive reports and analysis is perhaps one of the most important things your agency should provide. This means that your agency is reliable by giving you reports and insights about your advertising efforts.
Consider the following questions when evaluating an agency's reporting and analysis capabilities:
● What metrics do they include in their reports, and do they align with your business goals and KPIs?
● How frequently do they provide reports, and how detailed are they in terms of performance data and insights?
● Do they provide recommendations and insights on how to further optimize campaigns based on the data?
● Can they provide examples of how they have used data analysis to make data-driven decisions and achieve better results for their clients?
Choosing an agency that provides thorough reporting and analysis of campaign performance can help you make informed decisions and continuously optimize your campaigns for better results.
Working with the right Amazon PPC agency can greatly impact the success of Amazon campaigns. Answering the questions provided above and thoroughly evaluating an agency's experience, services, pricing structure, results, communication process, and customer service approach can help you find the agency that will best fit your needs and help you achieve success with your advertising goals.
As an expert in Amazon PPC management, we at Lezzat understand the importance of these considerations and strive to provide exceptional services to our clients. With our team of experienced professionals, comprehensive suite of services, transparent pricing structure, proven results, proactive communication process, and dedicated customer support, we are committed to helping our clients achieve success with their Amazon PPC campaigns.
If you're looking for a trusted Amazon PPC agency, consider partnering with Lezzat. Contact us today to learn more about our services and how we can help you optimize your Amazon PPC campaigns for maximum results.