The goal of any successful company is to remain viable, grow, and eventually expand. Even if that may not be one of the initial priorities we have to keep in mind that, in this day and age, we are living in the world of a globalized economy where heavy competitors of all scales and sizes may come knocking at your doors sooner than later.
So, the way forward may be the only direction where you have any room to go.
As always the road for such expansion will be paved by relentless marketing that will open the doors to new marketing pockets and get you the revenue you need to support the growth. Let us take a look then at some of the top strategies that will help your company meet these goals in 2023 and beyond.
Leverage the power of influencer marketing
Word of mouth and peer recommendation were always some of the strongest assets you could hope to get under your marketing wing. Well, keeping in mind we are living in the age of social media a great deal of this social leverage fell into the lap of social media influencers. According to a recent survey, 61% of consumers tend to trust influencer recommendations while the entire influencer market now sits at a very solid $13.8 billion. So, as long as you remember ‘The four Rs’ of influencer marketing (reach, relevance, resonance, and relevance) this new marketing channel will provide truly excellent results.
Use automation to get a competitive edge
Recently, automation proved to be capable of moving mountains across the business landscape so it is only natural for this technology to create a profound impact in the digital marketing arena as well. To put it simply, marketing as a business discipline consists of countless menial tasks that range from email outreach and follow-ups to managing robust data sets and transferring lead information between the marketing teams. A healthy dose of automation can make all these tasks faster more streamlined and way more efficient getting you the marketing results you need but with fewer invested resources.
Put the people at the center of your SEO efforts
As time goes by, Google does its best to root out the various fluff pieces aimed at search engine bots and tries to put the end users back into the focus of SEO. That means that the factors that measure the visitors' engagement like time spent on the page and click-through rate will gain even greater leverage. So, try to base your marketing efforts around the tastes of the intended audience. If you are, for instance, planning to expand to Australia, look for the best marketing agencies in Melbourne or some other big business hubs to do the outreach for you. The more organic the content is, the greater will be its impact.
Try making more use of video-based content and live streaming
Both these marketing methods experienced tremendous growth in popularity over the last couple of years and, we might add, with a very good reason too. After, all human beings most easily convey and accept information presented in a visual manner. So, the fact that as many as 86% of active marketers now use video marketing as a part of their arsenal and that 78% of them have reported increased sales is all but expected. All you need to do to tap into this lucrative trend is to conduct a thorough research about your customers' interests, set goals, stay on brand, optimize content for each channel, and finally start shooting.
Start encouraging user-generated content
This simple move will produce countless benefits. First and foremost, user-generated content makes good use of the power of peer recommendation we have covered in one of the previous sections. Since these bits are usually fun, and inclusive and feature real-life people they tend to have greater resonance with the general audience. Second, user-generated content marketing is incredibly frugal and due to this fact features excellent ROI. Finally, since most of the material comes from various challenges and calls to action they also feature a very strong social and gamification component that spreads like a wildfire.
Look past the customer acquisition
Last but not least, we would like to remind you that even though new customer acquisitions are all but necessary if you want to score any growth and expand, recent research indicates that in the case of small businesses more than 50% of revenue actually comes from repeat purchases. They effectively make foundations for future expansion. So, at least some portion of your marketing budget should be aimed at the existing audience and encouraging your clients to come back for more. This can be easily achieved through tried and true methods like email marketing, referral programs, and customer loyalty programs.
So, there you have it – the top six marketing that will help your company increase revenue and start growing as soon as 2023. The present-day business world is incredibly fast-paced and competitive. These circumstances leave very little room for playing a defensive game. The best thing you can do with the start of the New Year is to push forward and try to cover as much ground as possible. The tips we gave you should definitely nudge you in the right direction.