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How to Market Your Webinar Recording for Maximum Reach

Writer's picture: Barb FerrignoBarb Ferrigno



Hosting a successful webinar is a big achievement. But the real magic happens when you leverage that recording for even more reach. After all, not everyone can attend live events. But your recorded webinar can become a marketing powerhouse with a little creativity. 


If you want to extend the lifespan of future webinars, your event, repurposing your webinar recording is the way to go. Evergreen or automated webinars can also increase engagement and attract new leads.


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Webinar Promotion Tips to Boost Sales

Once the live event is over, the real work begins—getting your webinar recording in front of as many eyes as possible. Here’s how to market your webinar recording.


Craft an Irresistible Webinar Landing Page

Before anything else, you need a landing page that makes people want to watch your webinar recording. A well-designed landing page captures your audience’s attention and encourages them to hit "play." Keep it simple but engaging.


Include a catchy headline, a summary of what your audience will learn, and a CTA (call to action) that urges visitors to watch the recording. Show them exactly why the content will be valuable so they’re more likely to click and view.


Promote Across Social Media Channels

Social media is your best friend when expanding your reach. Start by sharing teaser clips or some highlights that promote your webinar. This will give people a sneak peek into the content and entice them to watch the full recording.


Share these snippets across all your social platforms—Instagram, Twitter, LinkedIn, Facebook, and even TikTok if they align with your audience. You can post multiple times, each with a different angle or new content. 


Tagging speakers or any influencers to promote upcoming webinars can also help increase your reach. Ask others to share your social media posts, too, which can lead to their followers discovering the recording.


Optimize for Searchability

You don’t want your webinar recording just to sit there, gathering virtual dust. Start by ensuring your video has a keyword-rich, descriptive title and description.


Invest in the best webinar recording software to take it a step further. A high-quality recording significantly improves the experience you deliver to your audience. The more professional your content looks, the more likely people will engage with it.


The right webinar tool will ensure your video is clear, well-edited, and easily shareable across various platforms. If you have a blog or website, include the webinar recording there and embed the video on a page. This boosts SEO by increasing time spent on your webinar registration page or website and giving your visitors more value.


Repurpose Content into Bite-Sized Pieces

Don’t let your webinar content go to waste. Break it into smaller, more digestible pieces that can be shared across different platforms. Here’s how:


  • Create relevant blog posts: Turn key points into in-depth blog posts.

  • Social media snippets: Share short, punchy quotes or takeaways that spark curiosity.

  • Email newsletters: Craft emails summarizing parts of the webinar and linking to the full recording.

  • Infographics: Turn important stats or visual data from the webinar into eye-catching infographics.


Use Paid Media Ads

Consider using paid advertising if you want to give your webinar recording and sales team an extra push. Paid ads are an effective webinar promotion strategy for ensuring your content gets in front of the right people, especially if you want to keep the same target audience in a specific demographic or industry. Ensure your ad copy is compelling, focusing on the value people will get from watching the recording.


Leverage Email Marketing

Start by sending a follow-up email to people who attended the live event. Thank them for participating and provide them with the link to the recording, along with any additional resources or materials that complement the webinar.


For those who couldn’t go through the webinar attendance, send a personalized email inviting them to watch the recording. Be sure to mention key highlights and let them know what they missed. Consider offering a limited-time incentive, like a discount or bonus resource, to motivate them to watch the full webinar.


You can also send email reminders spread out over a week or two. This keeps the recording at the top of people's minds and gives them multiple opportunities to watch.


Offer Limited-Time Access or Exclusive Offers

Consider offering your webinar recording as a limited-time access offer to drive urgency. This can encourage people to act quickly and watch the recording before it’s taken down. 


For example, you could offer a 10% discount on future purchases or services to those who watch the recording within the next week. This would create urgency and add value to the viewing experience.


Partner with Influencers or Industry Leaders

Collaborating with others can also promote webinars. If you have relationships with influencers or thought leaders in your niche, ask them to share your webinar recording with their audience.


Make sure to reach out to influencers with a similar target audience and offer them something valuable in exchange for the promotion. This could be exclusive content or other collaborations that benefit both parties.


Maximize Your Webinar Recording’s Reach

Webinar marketing is all about getting it in front of as many people as possible. With a little effort and creativity in digital marketing, you can extend the life of your webinar and maximize its potential.


Keep promoting it, repurpose your previous webinars, and collaborate with others to reach new audiences. Remember, your webinar recording doesn’t have to be a one-time event—turn it into an evergreen resource that keeps working for you!


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Barb Ferrigno, Concept Marketing Group

We are passionate about our marketing. We've seen it all in our 46 years - companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies, and, most importantly, help you to succeed. It's not always easy, and it's a lot of hard work but the rewards are well worth the effort. 

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