How Video Brochures Can Increase Sales


Companies are using video brochures to increase revenues. This is a method of advertising that grabs the attention of the user and it capitalizes on videos to help set apart a business from its competitors. Video brochures can help you attain tremendous ROI and can be used for sales, training, or branding, recruiting, and sharing testimonials. The focus of many businesses is to increase sales and leads, which is something you can achieve with the creative utilization of video brochures. Here is a preview of how video brochures can help your business to increase sales.


Increased Recollection

Where video and audio is used, recollection among recipients is seen to be high. Video brochures are done using video and audio and this is one of the reasons someone who comes across a business video brochure will easily remember about the business. To generate leads, you first have to create familiarity and this is something you can achieve quite perfectly with video brochures. The message will stick in the minds of the target audience and when the time comes most of them will take action.


Recipients more Likely to Retain Brochures

Unlike traditional brochures, recipients of video brochures tend to keep them. This gives you a benefit because it could act as a way to retarget the person without having to put in more effort in marketing. When the same message is repeated continuously, the person will gain awareness of your brand and this could help them when they are looking to buy. If you would like to improve sales, you can talk to a company like vpak.com that specializes in the development of video brochures. They will help you to design and create good video brochures for your business.


Influences Buying Decision

Research shows that recipients are 85% more likely to buy something they want after they watch a video about it. A video brochure gives a glimpse of a product and helps one to understand different features and benefits of the product, and this could induce those looking for a similar product to opt for the one you are promoting.


They Engage All Senses as a TV Commercial

Another thing you will learn about video brochures is that they use the same approach as a TV commercial and could also be customized to offer a better preview. The benefit is that this is a cheaper way to market a product and its effect is the same, if not bigger, than what you can get with a TV commercial. This is a more affordable marketing approach compared to other strategies that give quick results.


Market Products without Representatives

With a video brochure, you can achieve impressive results without requiring a sales representative. The brochures can be used anywhere at any time and don’t require any form of monitoring. The recipient only needs to open the brochure and that’s it. No programming or other intricacies are involved.


Your business can strike it big in sales by using video brochures. This is a medium of advertising that speaks to the audience at a personal level without requiring a representative. Many people keep or share video brochures and this makes them an effective way to target specific audiences.



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