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How Young Brands Can Embrace New Technology



Being a young brand means you must go the extra mile to keep pace with the competitors and stay ahead of customer expectations. Fortunately, technology can give you a winning edge sooner than later. For example, you can add an e-commerce store to extend your retail offering.


Likewise, a mobile shopping app can take your brand a notch higher. But you may have some qualms about investing in these technologies due to a startup budget. The good thing is that you need not spend a fortune on tech adoption. The benefits of innovation make it worthwhile, even if you invest a bit in it. Here are some tips young brands can follow to embrace new technology effortlessly.


Define an innovation budget and roadmap

Young brands can ease the innovation journey by defining a budget and roadmap. Consider the amount you can set aside for software development and IT improvements necessary for your business. Knowing the budget enables you to choose wisely instead of falling for initiatives you do not even require. You can also create an iterative roadmap to modernize your brand in bits and pieces instead of doing everything together.


Prioritize end-user needs

Nothing gets better than prioritizing end-user needs when it comes to embracing technology as a young startup. It helps you get more with less, as you can rely on solutions that actually solve user pain points and add value to your business. Moreover, you need not worry about employee buy-in with such technologies as they are more than willing to utilize easy-to-use apps that address their pain points.


Augment your team with outsourcing

Another valuable piece of advice for young brands looking to adopt the latest tech is to augment their teams with the outsourcing model. It eliminates the need to hire, onboard, and train in-house resources. Moreover, you need not retain professionals for the long haul. You can quickly check the best staff augmentation companies and scale your IT team on the fly. Likewise, you may cut back on resources once on completing projects. The model drives scalable innovation, which is ideal for startups.


Think broad, not deep

Since new brands have small budgets, they need to be selective about spending their dollars. The best way to do it is by covering the breadth of processes instead of going too deep with extensive features. An MVP approach can do the trick as it aims to build solutions with only the essential features. You can save a lot by skipping bells and whistles and cutting training costs with simple software.


Promote a tech-savvy mindset

A tech-savvy mindset makes innovation a breeze for a business, regardless of size and scale. Encourage people to accept and appreciate technology by showing how it can promote productivity, simplify tasks, and reduce workload. Incentivizing them for advocating innovation is a great way to bring everyone on terms with a tech-savvy culture. Start young to make your brand innovation-focused in the long run.


Technology need not be only for established enterprises. Even young brands should be happy to invest in it, regardless of the investment it entails. You can follow these simple tips to modernize your startup right from the outset.


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