by Louie Bischoff
How do you know what your audience is searching for online?
And how do you craft your videos to hit these target audiences?
The answer… KEYWORDS.
Keywords are terms used in digital marketing to describe a word or a group of words that a typical Internet user would use to search in a search engine.
These are very important for the purpose of:
Titling your videos correctly
Hashtagging your videos correctly
Placing keywords on your social platforms & website to make sure that your customers can find you in their search engine results
But how do we pick the right keywords?
We recommend these 5 CRUCIAL STEPS FOR PICKING THE PERFECT KEYWORDS for your brand and your video content:
Think like the customer…what they would search for when trying to find your brand?
Study your competitors…what keywords do they use?
Make a list of topics related to your business and expand on them. (That way your name comes up in search engine results for related searches that your users might use.)
Utilize research tools, there are some available the apps such as TikTok & Instagram, which show you how frequently these keywords or hashtags are used. Or online platforms like SEMrush.com
Analyze your results…if you're not seeing that it's targeting the right audience, you can shift your keywords to something more specific for better results.
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.