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Is SEO PowerSuite The Right Tool For Start-Up SEOs?

SEO PowerSuite used to be one of the best tools for start-up SEOs. All you need to do was sign up for the free version, upgrade the elements you needed like Website Auditor or the very cool unlimited domains and keywords Rank Tracker and you had a free SEO tool for life. Well not anymore!

Now before we start to rip into how SEO Powersuite has left many SEOs with a bitter taste in their mouths, but we have to say that if you can afford it, this is one still one of the best SEO tools out there for rank tracking, link tracking, and on-page SEO.

However, where SEO PowerSuite has annoyed a lot of its once-loyal followers is the way it has gone from being a ‘onetime payment’ for their professional and enterprise software to a mega-expensive monthly payment system where you have to pay for its algorithm updates.

All those who forked out hundreds of dollars for the software before the monthly algo update charges are now left with a useless piece of software. SEO Powersuite should have given those people a free pass. Some people even tried to downgrade from enterprise to professional so they can halve the price of the algorithm update and SEO Powersuite just said ‘no’.

In short, this company only cares about new business from here on out. But, as we said, if you can afford it, then its is great but be warned this business is not afraid to up their prices and push you out even if you are an existing customer.

It is Expensive

This tool is very powerful, but also very expensive. Initially, you need to pay for SEO Powersuite, which comes with SpyGlass, Website Auditor, Rank Tracker, and Link Assistant. By all intense purposes, I tend to use them all for my day to day tasks. However, more recently I am becoming disheartened with the tool.

Firstly, you need to pay for algorithm updates every month if you want the information you need to be accurate – this does not come cheap at all.

After forking out all that cash on the software, I am somewhat put off that I have to pay the high monthly fees to keep these tools up to date. Even the yearly fees are outrageous.

Rank Tracker

Rank tracker is the most useful tool because it is easy to track keywords from all over the world. However, recently I have not been able to get daily rankings, and rather I have to wait 2 days before I can update the rankings again. Nonetheless, daily rankings are not a must-have part of my job.

The reporting system is also great. You can customise reports to show the information you want your customers to see. You can also add explanations, so your customers have some idea of what it is they are looking at exactly.

You can also get competition ratings and at the same time keyword research and suggestions using the Rank Tracker tool. This makes it very much a worthwhile investment to a degree. However, for these particular keyword research tools that make my job easier, the reporting system could work better with them providing the information you can see in view in a report format.

Negatives: What I am annoyed about is the fact that PowerSuite makes you use your Google Keyword Planner account for search volumes.

Now not many people know this, but unless you have a certain spend on your AdWords account, you will not be given accurate keyword search volumes. Instead of showing 140 searches per month, it will show 100 – 1,000 searches per month.

Considering I have paid over $200 for the software and then $150+ per year for the algorithm update, the least SEO Powersuite can do is update this feature and give us real search volumes.

Website Auditor

Website auditor keeps providing results that just aren’t true, so I stopped using this for my pre-analysis. I do, however, love this tool for post-analysis because it has the most awesome reporting system, keyword analysis tool, and more.

When it comes to presentation, this is the best on-page tool I have ever seen or used. However, for some reason the tool over reports on certain errors, which then makes it difficult to track what needs changing.

For example, ALT texts always come out as xxx number missing, when in fact it is counting some images twice. It just ended up taking too much my time and I found other tools that would give me the information I needed without all the junk.

I am sure some love the overkill number of errors. For me, Website Auditor is the perfect tool for after you have fixed on-page SEO. You can use the reporting tool to show a gleaming website.

What would bring this tool to the forefront of on-page SEO analysis is the ability to use a CopyScape plug so you can search for plagiarised content on your website.

SEO SpyGlass

Just stopped using it. It should be the best backlink checking tool ever. However, Spyglass features such as percentages of anchors has just stopped working for me, and support does not seem to have an answer to this.

At the moment, metrics on this tool are now harder to get hold of mainly because companies like MOZ have changed the way you can get hold of their metrics. It just makes the entire process a lot more expensive.

That said, if you can get around the metrics issue, this is a great tool for reporting, it is also great if you need to check for link penalty risks too – a very handy tool indeed that I will use on my site

Link Assistant outreach

Finally Link Assistant, this is still a great tool. You can to multiple websites and keep track of link placements all in one place. You can create custom campaigns for each project you have, keep email contacts, scrape email contact information, and check the metrics of almost any website you are considering reaching out to.

Metrics such as age, Alexa, Yandex, MOZ DA & PA, Inlink, Domain Inlink, IP address, and much more can be configured. You can even get an idea of the social metrics for Twitter, Google+, Facebook, Pinterest, and LinkedIn.

There are some great features to SEO Powersuite, but some of the subtler things such as not being able to get exact search volumes for keywords, and the SpyGlass not working is annoying. In the end, PowerSuite makes my job easier in some respects but has let me down in other areas. For example, having to buy a tool to get exact Google search volumes when you would have thought PowerSuite could provide considering the amount of money it costs.

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