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Is Training Your Booth Staff really that Important?

Jim Cermak

Having the right people staffing your booth and your event is great and the important first step in having a successful Trade Show or Event. However...having them trained the Right Way so you optimize Attendee Engagement is the true key to maximizing your potential!

The expert joining the podcast to discuss is Lee Ali - the Managing Director and founder of Expo Stars Interactive, a global exhibition engagement company based in Manchester, UK. He is widely regarded as the leading go-to source for attendee engagement and lead generation strategies for global tradeshow exhibitions.

We Discuss:

  • Why is it important to select the right booth staff?

  • What personal qualities would you look for?

  • Why is it important to know your target audience?

  • What are the key job roles in the booth and how do they differentiate?

  • Why does this matter when it comes to selecting people?

  • And Much More!!

Listen Now!! Episode 147 - Selecting & Training Your Booth Staff Please share this episode with your team or a colleague who wants to improve!

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ShareTweetForwardJim's Pro Trade Show Tip #140

Make Attendees Feel Welcome and Comfortable

If you have a larger booth or if you’re planning on getting into some longer conversations in your booth, then do things to make people feel welcome and comfortable. This means having elements that will make them want to stick around for a while!

Add comfortable chairs, add extra thick padding under your carpet, and even have snacks and bottles of water. Anything to make it inviting and keep them in your booth!

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!



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