If you’re looking for an extensive technical SEO audit tool to boost your enterprise website’s performance, JetOctopus is a solution worth checking out.
The SEO software market is already brimming with big, established names like Ahrefs, SEMrush, Moz, etc. that are great for keyword research, competitor analysis, rank tracking, content ideation, and link building.
But when you specifically talk about conducting technical SEO audits and optimization using a website crawler and log analyzer tool, JetOctopus is a fast-emerging name with some powerful features and benefits under its belt.
In this quick yet comprehensive review, we put JetOctopus under the microscope to see what it has to offer.
What is JetOctopus?
Branding itself as a SaaS crawler and logs analyzer software, JetOctopus is essentially a comprehensive toolkit designed to make technical SEO more manageable for businesses and marketers of all levels. It helps you monitor and improve your site’s SEO health, and ensure that you’re in control of any technical SEO issues popping up.
The tool follows a top-down approach, wherein you first get a big picture of the problems your website is having in terms of charts that you can prioritize for your on-page optimization straight away.
You can select a high-level issue and see a Problems list for that category, along with a list of corresponding URLs that you can filter and export for easy analysis. You also get a live logs stream so you can monitor and access your logs in real-time.
JetOctopus: Key Features
There are quite a few features on offer, so let’s take a look at some of the key ones that any enterprise website would need for its technical SEO and content audits.
Log Analyzer
One of JetOctopus’s primary and most impressive features is the Log Analyzer tool.
For the uninitiated, log file analysis is a valuable source of accurate data that helps you understand what happens when a search engine crawls your website. In simple terms, you get the ability to see your site from the search engine’s perspective.
With a log file, you get answers to important questions like:
Which bots from the various search engines accessed which of your pages?
What overlaps occurred in each piece of crawled content?
What errors were found during the crawl?
What pages were not crawled?
Is your crawl budget being spent optimally?
What are your top-crawled pages?
How can you optimize Googlebot’s crawling?
So, using the Log Analyzer, you can point the Googlebot to crawl your most profitable pages and popular content more often and minimize the crawling of irrelevant and outdated pages.
You can find your most visited URLs by clicking on the chart in the Pages by Bot Visits report.
Furthermore, this feature lets you identify and eliminate fake bots that are eating up your server's resources.
Log files also show you how your visitors perceive your site, and the technical issues — such as 5xx server errors and slow loading pages — they are facing. By fixing these issues, you improve your user experience and thus, your conversion rate.
However, to set up the Log Analyzer properly, you’ll need to upload your server logs to the tool and choose the correct settings, for which you’ll need the help of a developer.
GSC Integration
JetOctopus readily integrates with Google Search Console. Once you connect it to GSC, you can consolidate all your website data in a single, beautiful dashboard.
But that’s not it. Connecting GSC with JetOctopus provides more actionable insights into your data. By navigating to the Insights tab on the side menu, you will see the aggregated GSC data of all your website pages.
The info you’ll find here is actionable and makes it easy to understand which keywords and pages are your low-hanging fruit.
Links Overview and Linking Explorer
Anyone remotely related to the field of SEO knows the importance of links. JetOctopus makes it easy to analyze your internal and external links.
It’s important to have a good balance between internal and external links. With the Internal Links and External Links reports, you can see how many links of each type you have on your website.
These reports help you improve your internal linking strategy and fix your site’s linking structure for optimal rankings.
Compare Crawl
Another great feature of this tool is that it lets you compare two crawls from different time periods, so you can track the success of your efforts in optimizing your website.
This is especially helpful in SEO reporting for clients as you can show the impact of your work and how you’re bringing in better results over time.
Content Analysis
The Content report helps you pinpoint the pages that are thin (less than 100 words) or have low content (less than 500 words). So you can easily list out the pages where the content needs beefing up for better rankings.
Plus, you can find and fix pages with bulky images and videos that are slowing down your load speeds.
JetOctopus: Key Benefits
As an up-and-coming technical SEO toolkit in a competitive market with established names, JetOctopus does well to stand out in a few key ways. Here are four key benefits we could infer during the review.
Intuitive Interface
One of the biggest benefits of JetOctopus is its clean and user-friendly interface. Even if you are new to technical SEO, you can easily navigate the tool to find and fix the various issues plaguing your website.
The intuitive dashboard displays important segments in the form of gorgeous graphs that you can dive into.
The side menu is neatly organized into categories so you can easily spot various on-page SEO issues such as pages blocked from Googlebot, pages with no canonical tag, duplicate page titles, pages with slow speeds, and so on. Not to mention how easy it is to filter your data with over 150 parameters.
Affordable Pricing Structure
JetOctopus is one of the most cost-effective SEO crawlers on the market.
The Crawler tool starts at $30 per month to crawl 100K pages monthly, whereas the Log Analyzer tool starts at $60 per month to log up to 100K pages monthly. The GSC Keywords tool starts at $60 per month as well. Oh, and there’s a free 7-day trial available.
You can buy each SEO module separately or subscribe to the All-Inclusive bundle (at $120 per month) which includes all these tools plus training call, onboarding, and support.
Simply put, JetOctopus has an à la carte pricing structure which means you’ll ultimately pay only for the features you’ll actually use.
Impressive Crawl Speed
At a crawling speed of up to 250 pages per second, the JetOctopus crawler is one of the fastest website crawlers you can find today. And it’s cloud-based, which means it won’t paralyze your PC or eat up its resources.
A No-Limits Enterprise Solution
Another cool benefit of JetOctopus is how it doesn’t cap you with project limits or log lines limits.
That is, unlike most other SEO crawler tools, JetOctopus puts no limits on the number of website projects you can work on. The Log Analyzer tool allows unlimited log lines. Also, there are no limits on the number of users or data you can export.
Final Thoughts
If you wish to visually learn about your website’s SEO issues, such as duplicate content, 404 errors, keyword cannibalization, etc., and readily prioritize them for quicker resolution, then JetOctopus is just the tool you’re looking for. It also helps identify fake bots, optimize your crawl budget, and boost your site’s indexation.
To wrap things up, JetOctopus is one of the fastest, most affordable, and easy-to-use website crawler and log analyzer tools available today — and we certainly recommend giving it a whirl by signing up for the 7-day free trial.