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Leverage YouTube To Increase Your Business' Digital Marketing Performance



The Importance of Digital Marketing

With our technology today, the use of the internet has been widely used. One of its important uses nowadays is in promoting businesses. That's how digital marketing became well known and it's increasingly becoming even more popular today.


Digital marketing helps businesses and customers to get connected online. This makes the marketing for business become more intact and effective. Knowing where people nowadays can be mostly seen active, marketers reach them out on the world wide web.



Nowadays, people are becoming more active on different social media platforms. Just where you can reach them if you want to introduce your brand and create engagement with them. These social media platforms are Facebook, Instagram, Tiktok, Snapchat, and Youtube.


Above all these platforms, Youtube was the first platform to be used for digital marketing and has been the most well-known platform for brand promotion. And this platform, also, optimization plays an important role to achieve the Search Engine Optimization process. This involves optimizing your channel, playlists, metadata, descriptions, and videos. Keep reading and find more of the benefits that a business can get in choosing Youtube to promote its business.


Promote Digitally Through the YouTube Platform

One of the most powerful marketing tools today is Youtube. It is used to reach a wide range of audiences by utilizing videos to promote the business's products or services. There are two main ingredients to create effective videos for marketing. One is the marketing strategy ideas and the other one is the right video editor.


You can find a lot of free video editing software to help you out with creating videos online. These online video editing tools also offer handy features that finish editing tasks in just a few clicks.


Also, the benefits of using screencast can help you record your screen, webcam, and audio. This is an easy-to-use platform that lets you share your screen on other platforms like YouTube. Take advantage of tools like this as this will help you minimize the tasks in content creation.


Not to mention, you may enjoy a webcam recorder so you can easily record a video using your webcam. There is no need for software download, you can quickly start with just one click.


There are also several reasons why you must utilize platforms such as Youtube in marketing your business.


Knowing that Youtube is next to Google when we talk about the largest search engine worldwide is a great advantage to promoting your business. It is also a free platform that you can use without paying any amount for marketing.


It has over a billion users that can help a business to reach a large number of audiences. Plus, it uses an effective strategy that creates engagement with the customers, that is the video marketing strategy. Videos, aside from giving entertainment, can create a personal connection with the customers.


This is your best way to educate them about your products and establish brand awareness. As a result, the business can boost the visibility and credibility of its brand. And most importantly, it helps a business to generate leads and sales as well.


How to Leverage YouTube to Market Your Business

Harness the power of video for successful digital marketing. With Youtube as a powerful tool for digital marketing and growing business brands, it is important that you know how to leverage Youtube as a marketing tool.


Creating video content may seem easy but creating a video that can effectively leave an impact can be difficult. Here are some tips on how you can best utilize video for marketing your business.

  1. Create an effective video using video editing tools that you trust. You can find a number of video editing tools nowadays that you can rely on on the web. But not all of them provide all that you need in terms of video marketing. The most used features in video editing for marketing purposes are effects, filters, adding text, subtitles, and a screen recorder. The online screen recorder lets you record your screen, browser, tab, and even your webcam. Plus, these video editing tools also let you publish your finished work directly to the platform that you want to use for your marketing process, such as Youtube.

  2. Make sure to create videos that are high quality, provide valuable information, and are entertaining to your audience. With these characteristics in your video, you can ensure that you will be creating an effective and engaging video for your target audience. Uploading high-quality videos leave a positive experience for your customers. That experience also will make them want to return and watch more other videos from your channel. Make sure to use a video compressor tool to minimize the file size of your video without compromising its quality.

  3. Write an interesting and engaging title for the video. The title plays the most vital role in content marketing. A good title alone has the ability to increase the chances of your content being clicked by up to 54 percent. That makes writing a good title for your video using Youtube for your business important.

  4. Next to the title, effective keywords and descriptions also lead people to read your content. That is through SEO or also known as Search Engine Optimization. Using effective description and keywords are not even a problem if you will hire a digital marketer for your business. They know how SEO works and they have a wide range of knowledge on how more people can find your videos using keywords and descriptions.

  5. With Youtube as the main server for your video, you must also embed your videos on your website and other social media platforms. Practice doing this and you will surely observe the increase in exposure of your video. And never forget to add the landing page in your video description. This will lead your website to gain more traffic as well.

  6. Share your videos with your followers and encourage them to share with their friends. Aside from its primary purpose which it increases visibility for your video and builds brand awareness, it also works well in driving more traffic to your website.

  7. Monitor the performance of your videos and make adjustments as needed. Youtube has built-in data analytics that you can rely on to monitor the performance of each video. By looking at and studying analytics, you would understand which video is not getting more views and which one gets the most. You will also understand why it happens.

Youtube is not only for video sharing but also for advertisement or also as Search Engine Marketing. As it becomes a commercial platform, advertisers take advantage of its advertisement feature. Due to having billions of users, this has become a good place to introduce what your brand offers and how it can help others in their tasks.


List of Businesses That Leverage Their Marketing Strategies With Youtube Optimization


Before Tiktok, Facebook, and other social media platforms became popular today, there was Youtube which is becoming popular in terms of digital marketing. Businesses have already found this platform as a great tool to leverage their video marketing strategies.


Listed below are some businesses that use Youtube to provide solutions for their customers. They use this platform to share their created videos that educate about their brands such as demonstrating how to install/use their products, screen capture tutorials, and more.


  • Apple Inc. Apple Inc has already created a long successful history of marketing with its years of service. It was also among the first companies that used television commercials to market its products. Undeniably, Apple also is now one of the most successful brands worldwide. And this company also turned to Youtube to reach more consumers and create engagement with them. By creating engaging videos full of information about its brand, Apple has been able to reach out to more people than it could before using Youtube. This powerful marketing tool helped Apple Inc. to increase brand awareness and loyalty as well. And one of their successful Youtube video campaigns was the "I'm a Mac, I'm a PC" where they pitted a Mac computer vs a PC. Every now and then, you can find their new products being introduced on their Youtube channel.

  • Disney Disney has been leading the entertainment world for years. We can see their products on television, in movies, in theme parks, and even in apparel. Every marketing strategy they use meets the people’s wants. But the most common way they used to market their brand is through video marketing. For years they were embracing their marketing success. Success increased, even more, when they engage Disney to leverage new technologies and platforms such as Youtube. Knowing that Youtube has users not only in the US but globally.

  • Expedia, Inc. Expedia, Inc. has been a leading online travel company for years. It was established in 1996 and it has already helped revolutionize the travel industry. As years go by, the company has leveraged its marketing using marketing platforms such as Youtube. On their channel, you will find videos that introduce what their company offers. That makes it easy for customers to understand the process of availing of their offer rather than reaching out to them through email or customer support.

  • Starz Entertainment, LLC Another company that knows how to use Youtube to its advantage is Starz Entertainment, LLC. You will find on their channel their shared trailers, sneak peeks, and other behind-the-scenes footage with fans. They also utilize this tool as their means of creating engagement with fans and getting feedback from viewers. This also makes it easy for their fans to get updates.


Take Aways

Who would have thought that Youtube will become the greatest marketing tool of today? That it can be beneficial not only for entertainment purposes but also for marketing the business. This platform provides an interesting way to connect with a large audience, share content, educate customers, and build brand awareness. In addition to that, Youtube is also a tool to help the business website drive traffic and increase sales.



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