by Louie Bischoff
CAPTIONS ARE IMPORTANT:
As a quick reminder, captions (aka, subtitles) transcribe the words spoken in your video & display them at the bottom of the screen.
Almost 80% of viewers watch videos without sound
Captions can play a key component in engaging with these users. When you share content on TikTok, the main idea is to allow anyone in the world to enjoy it.
Here are 3 reasons why using captions/subtitles on TikTok is important:
Improve Brand Reach on TikTok: The TT algorithm 'rewards' videos that have captions w/ increased reach
Increase Engagement: If you don’t include captions, people may not be able to watch your videos & will likely just keep scrolling to the next one
When Sound is Off: If the user's sound is off on their device, they are still able to receive your brand message b/c there are captions on the screen
Aside from the video content, itself, there is a lot of powerful value held in the CAPTIONS of TikTok - whether it’s a short & sweet caption pairing, a noteworthy call-to-action, or an educational opportunity… the captions can be a powerful asset in the content creator toolbelt!
With that being said, TikTok is a GREAT place to build your business - let's get started by setting your direction/strategy for success!!! Schedule a FREE Strategy Session w/ me.
(Click the Blue Button & Schedule).
“I started working with Louie on my TikTok strategy & actions in mid-July & have already gotten $5k in sales. She is great to work with! Louie IS a TikTok expert!" Carol R.
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.