If you want to make sure your business stands out in the digital world, link building is one of the most important skills you should master.
A crucial part of your SEO strategy, and a must-have for audience engagement, effective link building could significantly affect your online presence and authority.
Unfortunately, while most companies understand the importance of links in their marketing campaigns, many still don’t understand how to earn links effectively.
Crucially, not all the backlinks you might be able to generate for your company will be valuable. If you want a long-term and reliable strategy for growth, you’ll need to ensure that your campaigns are organic, relevant, and carefully planned.
Here are some methods for naturally earning essential backlinks
Create Link-Worthy Content
When you’re sharing valuable information on your site, you probably link out to studies, authoritative articles, and videos to validate your point.
Hence, one of the easiest ways to naturally build backlinks to your site is to create that kind of important content that people want to link back to.
Companies are constantly searching for ways to make themselves look more knowledgeable by linking to high-quality studies and statistics. Try conducting your own research through polls and surveys online and sharing the insights you collect.
You can also boost your chances of getting links by creating in-depth content that people will want to read and reference over and over.
eBooks, in-depth guides, case studies, and extensive articles generally earn more backlinks than simple or generic blogs.
Design Content that Other Companies Can Share
One excellent way to earn backlinks from impressive brands is to design shareable content that they can showcase on their websites, social media feeds, and within their articles.
Particularly on social media, visual content is more likely to earn shares than written articles or blog posts. Why not try creating a video version of one of your top blogs and sharing it online?
If you’ve collected valuable information from a recent study or report, why not transform it into an infographic? Infographics can make even complicated content more enjoyable for your customers to consume. Plus, they’re great for sharing on channels like Instagram and Facebook.
You don’t need to come up with brand-new content to create something visual. Snippets from your existing content assets can easily convert into shareable images and clips that are perfect for social media. Just make sure the content you share has value to offer.
Participate in Forums
Most of the time, when companies consider ways to market their brand online, they think of things like social media sharing and content marketing.
However, there are other ways to tap into valuable communities around the web. Participating in forums is a great way to demonstrate your knowledge on a massive scale.
Look into dedicated industry forums that are linked to your business and respond to comments and questions that other users have left.
Remember, your responses need to demonstrate your expertise and offer genuine value. Don’t just share a backlink to your website. Explain the answer to the question briefly, then include a link for those who need extra information.
You can also reach wider audiences by working with other industry authorities on things like webinars, podcasts, Q&A sessions, and even expert roundups. Chances are that whenever there’s a mention of you and your business, there will be a link back to your website.
Keep an eye out online for any company connected to your niche that might be searching for professional quotes or handy information to share with readers.
Try Guest Blogging
Guest blogging is probably one of the easiest ways to generate backlinks for your business. As long as you can provide value for the blog owner and their readers, many will be willing to share your content and include a link back to you if it’s relevant and useful.
However, the key to success is making sure you find the right forum for your guest posts. Search online for blogs in your industry that accept guest blogs.
You can type something like “Marketing guest blog guidelines” to find a company in the marketing space, for instance.
Before submitting an idea for a post, search through the content that the company already has on its website. This will help ensure that you’re writing to people who will be interested in your business.
Make sure that the domain authority of the website is good too. Links from high-value sites are always more beneficial than links from low-quality websites.
Doing some prior homework also means that you can create blogs that are similar in style and tone to the company’s existing posts. You don’t want to waste time on a blog that won’t be accepted.
Follow the guidelines provided by the company carefully when writing. They may have strict rules on how many links you can include in your content or what sort of topics they’re not willing to write about.
Add Links to Your Website in your Bio
Finally, make sure that wherever your name appears online, your website appears alongside it.
If you’re posting on industry forums, then you should have a bio page that links back to your website in your profile. The same goes if you’re active on social media sites like Facebook, LinkedIn, or Instagram.
Remember that different social media channels have specific rules when it comes to the number of links you can include in your bio.
If you only have space for a single link, make sure you choose it wisely. For instance, you might show off the front page of your blog, rather than just your website homepage.
Links to your website also belong in your email footer, when you’re connecting with people professionally online. You can find plenty of professional email templates that will help to make your content stand out and encourage people to click back to your site.
Build Links Organically and Naturally
Plenty of high-quality links from authority websites will help you to strengthen your position online, improve your brand reputation, and earn more traffic.
Just remember that all links aren’t made equal. Take your time to track down the companies that you most want to earn backlinks from.
Once you’ve done your homework, use the tips above to improve your chances of a great link profile.
Heather Redding is a part-time assistant manager and writer based in Aurora, Illinois. She is also an avid reader and a tech enthusiast. When Heather is not working or writing, she enjoys her Kindle library with a hot cup of coffee. Reach out to her on Twitter.