Updated: Nov 5, 2022
The Core of Your Brand is Its Identity!
It is INCREDIBLY IMPORTANT to have your business/brand show up consistently all over the internet - to have Brand Continuity.
Maintaining brand continuity means having the same visual look/feel (brand logo; brand font; brand colors) across all social media platforms + your website.
Having a strong, consistent, brand identity is great for improved market visibility, and lends a sense of credibility - giving you an advantage over the competition
Here are 3 Things to Remember About Brand Continuity:
Use Your Brand Colors My Next Right Thing (NRT) brand colors are turquoise blue & navy blue. I use these colors on my TikTok ‘title’ thumbnails, on my Instagram thumbnails, on my YouTube thumbnails, on my website, on my lead magnet landing pages, etc. I want to ensure that everywhere that NRT shows up, I am using the same colors.
Use the Same Profile Picture I use the same profile picture for EVERYTHING - lol. This is not because I’m lazy, it’s because it creates brand continuity.
Use the Same Words & Phrasing Last week, I spent 2 hours, late one night, going through all of my NRT social media profiles/bios & my website making sure that I was using all of the same words & phrases & in the same order. I want to ensure that my brand, NRT Marketing Solutions, is ‘saying’ the same thing everywhere.
With that being, said, SCHEDULE a TIME to WORK w/ me during a FREE CONSULTATION Session - I GUARANTEE you that at the end of our time together, you will have 3 things that you can begin IMPLEMENTING IMMEDIATELY & seeing results!
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.