by Jim Cermak
Jason Scott – the owner of JCS Marketing – has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors, and customers.
Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced.
Pre-Record as much material as possible
Go through a complete run-through ahead of time
Have your vendor let you experience one of their productions so you can see how things operate
Take good notes and learn for future events!
Have more staffing than you think you need
Even more takeaways…
To Connect with Jason:
*** GET 10% OFF a Virtual Event Certification ***
Use promo code VP02
Watch the podcast:
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!