Short or Long?
by Louie Bischoff
So, we finally convinced you to use video content for your business, huh? (winky face)
Now that you're on board, did you know that VIDEO CONTENT IS NOT ONE-SIZE-FITS-ALL?
The video content that we use for websites versus YouTube versus your social media platforms all vary.
Here are a couple of key elements that will help you.
The most common forms are SHORT FORM & LONG FORM VIDEO.
SHORT FORM VIDEO:
Short form video can be anywhere from under 15 seconds up to 2 minutes and 30 seconds.
These are typically what we see on INSTAGRAM REELS & TIKTOK videos.
They're BETTER FOR SOCIAL MEDIA typically, and they're more EASILY/QUICKLY CONSUMED BY VIEWERS.
One drawback to short-form video is that your attention grabber needs to be immediate - within the first 2-3 seconds, max!
Think about how you consume video content on TikTok or Instagram Reels… if you're not captivated right away, oftentimes you scroll right past it without giving it a chance.
Long-form video can be anything over 2 minutes and 30 seconds, typically around the 10-minute mark and beyond.
These forms of videos are BETTER FOR YOUTUBE AND FOR YOUR WEBSITE and can be optimized with the use of timestamps, which we will talk about in our next email.
Benefits of long-form video allow for MORE EDUCATION, like webinars and tutorials.
It gives more time for the author or presenter to make an EMOTIONAL CONNECTION, include KEYWORDS, and share a LARGER MESSAGE.
Another benefit of long-form video is that it can be REPURPOSED INTO SHORT FORM VIDEO for future use in the form of social media teasers, blogs, etc.
Both forms of video have their benefits; both also have very different purposes.
Your business can benefit from both forms of video content to ADD A LOT OF VALUE to your internet presence for your brand
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Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.