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Short OR Long??

VIDEO -> SEO -> Short-Form_Long-Form Vid

So, we finally convinced you to use video content for your business, huh? (winky face)

Now that you're on board, did you know that VIDEO CONTENT IS NOT ONE-SIZE-FITS-ALL?

There are 2 common forms of video: SHORT-FORM & LONG-FORM.



(*) Typically, 10 seconds < 2:30….Ex. Instagram Reels; TikTok Vids & YouTube Shorts

(*) These are more suited for social media - they are easily/quickly consumed by viewers

(*) Make sure that there is a ‘hook’ w/in the first 2-3 seconds


(*) Typically, 2:30<, more than 2 minutes 30 seconds…Ex. YouTube Explainer Vids; Education Vids; Story Vids

(*) These are more suited for YouTube and/or your website

(*) The long-form video provides more time for teaching/educating people, ex. webinars and tutorials

Pro Tip: Have Time Stamps on your long-form video - this will help w/ optimization & SEO.

With that being said, schedule a FREE Strategy Session to plan a bit of your video strategy.

Click on the Schedule Button & we'll brainstorm together!!!

Schedule a FREE Strategy Session w/ me.

(Click the Blue Button & Schedule).

After a short 30mn call w/ me, I can GUARANTEE that you will have 3 business actions that you can implement right away & begin seeing results!



In NRT's SOCIAL CLUB Mini-Course, I'll share w/ you the 6 Main Areas for Business Success on TikTok…Business Account Setup. Platform Knowledge & Overview. Video Content Strategy. InApp Creative Tools. The Analytics and Launching Paid Ads to expand your audience.

Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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