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Simplify the Pre-Event Experience – with Adam Jones

Jim Cermak

Trade Shows can be a whirlwind of a million moving parts – and that’s just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today – Adam Jones of FFAIR – is here to help us simplify!

A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutting-edge event technology through his company Showplans, as Director of Digital Products at Freeman and CEO of ops-tech leader, FFAIR.

We discuss:

  • How to Focus on simplifying the pre-show experience for your exhibitors

  • Creating the experience of a partnership with your event

  • How to make sure exhibitors will turn up to the show already having had a great experience

  • And so much more

Adam’s Top Takeaways:

  • Put yourself through your pre-show exhibitor journey.

  • Give priority to simplifying the exhibitor pre-show processes over your own.

Get in Touch with Adam Jones!

About the author, Jim

Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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