Updated: Jun 27, 2022
The millennial generation has always been known for its excellent care about personal wellbeing and interest in fitness and healthy nutrition. According to recent research, about 33% of Millennials track their daily food and beverage intake and 12% of them are researching the internet for further information.
So, if you have decided to start your superfood business and push your products to the market, the time is pitch-perfect.
However, you should be aware that these favorable circumstances don't guarantee success alone and that race to the finish line requires knowing a couple of nuances of this industry and the business world in general. Let us take a look then at some of the strategies you can use to pass this distance and put your superfood product on the map.
Be realistic about your costs
The superfood industry is generally considered a business venture with a very low upfront cost. Even so, failing to properly assess all the expenses you will have prior to and immediately after the launch will quickly spread your resources too thin and burry your company. That is why you should approach this task with all due diligence and closely examine all of these areas:
Be sure you are able to cover at least six months’ worth of expenses before launching the brand.
Prepare a comprehensive content marketing strategy
Back in the introduction, we have mentioned that Millennials like to spend a lot of time online reading about the perks of the food they are going to buy and similar wellness and fitness-related topics. This simple fact serves will provide you with a perfect launchpad for a highly effective content strategy that will turn your website from the place where people buy food to the platform they use to acquire knowledge. This will lure in countless new visitors not immediately interested in your brand, raise your profile within the industry, and do wonders for your brand. So, start preparing the content strategy as soon as possible.
Provide the clients with as much info as possible
People who are looking for superfoods are obviously interested in their personal health and the quality of products they are buying. You can score easy branding points if you use the experience of the existing companies selling chef-prepared meals and provide your customers with as much information about the product as possible. This info can be related to the nutritional value, history and the background of the meal, proper storage, delivery times, or even the people who have made the product. As long as you are providing some kind of added value or engaging customers on an emotional level you are good to go.
Put the focus on the profitable marketing channels
Content marketing will most likely make the backbone of your marketing strategy, but there are a lot of other marketing channels you can use to reach out to the wider masses. That being said, some of these options make a much more fortunate marriage with the superfood industry than others. Here are some of the marketing channels that should be at the top of your priorities:
Paid ads – Not an excellent long-term solution, but a good way to establish a pool of targeted users.
Word of mouth on social media – This strategy works best if implemented together with the content strategy we have mentioned above.
Live promotional activities – That would be participating in local expos, healthy food markets, exhibits, and so on,
Guerilla stunts – Superfood does lend itself to guerilla marketing actions that cost very little but can have a tremendous impact on the local market.
Give your brand identity and embrace some popular cause
The people interested in superfoods are, by all intents and purposes, motivated buyers aware of various issues our world deals with at this very moment. You will be able to create a very powerful brand if you simply tap into these tendencies, paint the company with a bit of green color and finally embrace some popular local cause. This charity work doesn't have to be related to the food industry but you can use the assets you already have and, for instance, use the food fairs for fundraisers and send the food you haven't sold to the homeless. These actions will raise your profile far outside the small superfood niche.
Build a long-term relationship with suppliers
Long-term deals and agreements can be a double-edged sword since they can drastically reduce the maneuvering space of one company. However, keeping in mind the current state of the affairs in the world getting long-term access to the supplies necessary for running the company can only benefit your organization. As a matter of fact, we would say that building a good relationship with vendors should be your absolute priority even if striking favorable deals may require leveraging trade finance or some other kind of short-term loan. The foundations you set in this regard will soon prove to be invaluable.
We hope these few suggestions gave you a general idea about the strategies you can use to ensure your future superfood company has a successful launch and sticks the homerun in the period after. Even though the interest in this type of product is definitely on the rise, we can wholeheartedly agree that the contemporary business world is not in its most favorable state. The tips we gave you won't solve all the problems the world experiences right now but they will set you in the right direction which is more than enough for a successful start.