Jim Cermack, Tradeshowu.biz
Success Stories have lessons learned in them that are important for companies big and small. Proud to have a small start-up manufacturer (and avid Trade Show U listener) with an innovative product to share his success story at a huge industry show with over 70,000 attendees! Steve Waddell is the President and CEO of Nasoni. Steve's desire to make a bigger impact on people’s lives as well as the environment led him to develop an innovative bathroom faucet that saves water while improving functionality. Tagline is Better for you, better for the planet. We discuss:
How helpful is having a plan in preparing for this event?
What other tips or tools did you use to prepare?
Many people give out logo'd items, but you didn't go the normal route. What did you find, and did it work?
What were some of the things people found interesting or innovative at your booth?
What else did you incorporate in your booth to attract attention?
Check it Out!! Episode 141 - Success Story from Major Show Jim's Pro Trade Show Tip #134
Add Interactivity to Your Booth
Want to have attendees leaving your booth actually remembering your product or service? Do a demo, a magic trick, a game, or something that gets people interacting with or experiencing the benefit of your product or service in some way. These can be among the most memorable aspects of a show!