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Writer's pictureBarb Ferrigno

TBH, You Gotta Have This


Does Your Profile Pic Matter?

One of the first steps to do after joining a new social network is to upload a profile picture.

A TikTok profile picture, known as PFP, can significantly boost your ratings and engagement among audiences.

The PFP you choose does matter b/c it can serve to further your branding efforts.

The best kind of profile picture on TikTok is the kind that can tell your audience ‘who’ you are & what to expect from you.

A great picture will stand out when users conduct a search meaning that users may be more likely to reach out and connect with you.

Use Your PFP (Profile Picture) For:

  • Branding Strength

  • As an Identifier

  • To Be Professional

Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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