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The Importance of Diversity and Inclusion In Company Culture



by Chris Dyer

Diversity and inclusion have become increasingly important topics in the business world. These can impact a company on all levels, impacting employee satisfaction and a company’s reputation with the outside world. As companies strive to create an inclusive culture, they recognize the many benefits that diversity can bring to the workplace. A diverse workforce can lead to a more innovative and successful company culture and a more positive and productive work environment for employees.


Creating a culture of diversity and inclusion is not just the right thing to do; it is also essential for the long-term success of a business. Companies that are more diverse and inclusive are better able to serve a diverse customer base and are more equipped to compete in a global economy. They can tap into a broader range of perspectives, ideas, and experiences, leading to increased creativity and innovation.


When a company focuses on creating a more diverse and inclusive workspace, the culture improves overall. And this allows for all kinds of befits. Keep reading to learn how positive culture built around diversity and inclusivity can impact your company.


Company Culture Basics

Culture has become a buzzword in the business circle. But what does it mean? Company culture refers to the shared values, beliefs, behaviors, and customs that shape how employees interact and work within an organization. It’s the personality of an organization, the way things are done, how employees are expected to behave, and what they’re expected to achieve. It’s the environment created by the organization and is influenced by its mission, vision, and values.


Company culture is shaped by many factors, such as the company’s history, leadership, and management style. The company’s policies and practices also influence its culture. It’s important to note that company culture is dynamic and can change over time. It’s a living organism that evolves based on internal and external factors. Management can work to build and maintain a positive company culture by setting clear expectations, providing opportunities for employee development and recognition, and fostering open communication and transparency.


Building Positive Culture

Creating a workplace culture of diversity and inclusion can have a wide range of benefits for both employees and the company, especially in terms of culture. Company culture impacts how employees feel going to work every day and how well a company is run. By promoting diversity, companies can foster a sense of belonging and inclusivity among employees, leading to a more engaged and motivated workforce. Additionally, a diverse workforce can bring new perspectives and ideas to the table, leading to increased creativity and innovation.


A culture of diversity and inclusion also sends a message to employees and customers that everyone is valued and respected. This can lead to a more respectful and fair work environment in which individuals feel valued and appreciated for who they are. As a result, employees are more likely to be satisfied with their jobs and less likely to leave the company, leading to lower turnover rates and recruitment costs.


Broader Skillset Range

A more diverse and varied staff will bring in a wider range of skills that can be used to benefit your business. If you only hire people with the same background, who graduated from the same schools and worked the same jobs, you will end up with a team that does the same work and brings nothing different to the table. But if you hire employees who can provide different perspectives and unique skills developed through diverse experiences, you will have a better chance of succeeding and being innovative. Employees with different abilities and training will allow you to have a more balanced and adaptable workforce. New problems will be less daunting for your business because you may have someone who knows how to handle that already working for you.


More comprehensive skill sets also promote employee collaboration and help build stronger relationships. People will work together to solve problems or develop new solutions, recognizing that no one person has all the answers. And fostering a more community-minded workplace can lead to happier, more productive employees.


Company Culture and Business Boost

Not only will you see a boost in your business due to new ideas and innovative problem-solving, but you can also often see an increase in productivity. Many of the benefits provided by a more diverse and inclusive workplace, like happier employees and more unique skill sets, promotes a positive outlook on work and boost performance on a day-to-day level.


There is a direct correlation between happiness at work and productivity levels; if you can help employees feel more satisfied with their jobs, they will put in more effort. And you will also see more employees engaged and invested, wanting to stick around and help the company succeed.


A diverse and inclusive workplace will allow new ideas and opportunities to reach different audiences. People who provide different perspectives can also use that knowledge to help your business reach new target audiences you could have previously been missing. This opens up new possible clients or customers and helps your business grow.


More Creativity

It should be no surprise that creativity and productivity increase when a company prioritizes diversity. People from different backgrounds offer new outlooks and perspectives, which should always be considered valuable. No business can thrive on doing the same thing forever. Things constantly change, especially in the business world. That could look like technological changes, new target customers, or a constantly shifting economy. Regardless, a more inclusive workplace that values new ideas will help your business keep up with these changes.


Sometimes it can be challenging to share a risky or innovative idea. If no one has done something before at your company, people may hesitate to speak up, even if it’s a good thought. But if you foster a community where people are heard, and new ideas are appreciated, you will see increased participation and proposed solutions to problems.


Taking risks is a part of running a business. While those risks have to be calculated, you should take some to help your business succeed. Using creative ideas to try something new is a benefit to any company. And the way to get new ideas is to help employees feel heard and appreciated. When you have a diverse workplace, people are more likely to recognize different perspectives and share something new.


Company Culture and Bigger Talent Pool

Consider where you post jobs and where you hire employees. What type of applicants do you see? If you opened up that range and looked at more diverse talent, you would have more skilled people to choose from. Sometimes people don’t realize they have internal biases that inhibit a diverse and inclusive space. And while this isn’t intentional, it must be addressed and combatted for the company’s sake.


Building A Better Business

Company culture can feel like a vague and intangible idea. However, it can have a significant impact on your company. The culture of a business impacts its reputation, which can determine how many people want to work for your company. And if you have a poor company culture, you will have a higher turnover rate, needing more talent to apply. Overall, many of these issues can be solved by improving company culture, starting with fostering a more diverse and inclusive workplace.


When people feel welcome, comfortable, and valued, they are more likely to be invested and work harder. They won’t be afraid to suggest new ideas and take risks, which can help your company get ahead in the market.

Building a company culture that embraces diversity can take time. You have to foster a community looking to be inclusive and embrace innovation. While this might seem daunting, it’s entirely possible and attainable. And you’re already taking the first step by learning more about the benefits and how diversity and inclusion can help improve your company culture. If you want to learn more about how company culture can influence your business and how you can make it work for you, check out Company Culture, a best-selling book by Chris Dyer. It can help you improve your company’s foundation and performance by fostering a positive culture.



About Chris Dyer


Chris Dyer is a recognized company culture and remote work expert. As a former CEO managing thousands of people, his companies consistently were named the best place to work. They have also been named a fastest growing company by Inc Magazine 5 times. Chris routinely consults and speaks, and Inc Magazine ranked him as the #1 Leadership Speaker on Culture. He has two bestselling books The Power of Company Culture and Remote Work and has been named #5 on the Leadershum Power List, a Top 40 Change Management Guru, a Top 50 Global Thought Leader, and a Top 50 leadership podcast just this year. As a leadership speaker, his goal is to inspire audiences with a straightforward delivery, insightful candor, and engaging humor. His talks leave audiences permanently transformed, offering innovative perspectives on leadership to improve company culture, and empower organizations to discover new successes. Countless companies have unlocked productivity, performance, and profits by implementing his 7 Pillar Strategy.

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