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(Tip #10/10) Ten INSTAGRAM (IG) Tips For Business Growth💰

Hiya-

Here are Tips #1-9.

Tip #1: Have an Instagram Business Accnt

Tip #2: Define Your Business Goals

Tip #3: Make Use of Instagram Analytics (Insights)

Tip #4: Optimize Your Profile

Tip #5: Create Visual Content

Tip #6: Advertise on Instagram

Tip #7: Use Captions AND Hashtags

Tip #8: Engage

Tip #9: Go Live

I LOVE Instagram. Personally, I am on Instagram MUCH MORE THAN I AM ON Facebook....and I am not 'young'...LOL

The reason why I love IG as a user, (only speaking for myself), is that it feels a lot more personal.

Professionally, I meet/network/collab with other professionals on IG & approx. 15% of my new clients come thru IG.

It's a win/win for me personally & professionally.

Tip #10 IG Stories & Reels

Ok, here's the inside story, IG Stories were Facebook Inc's answer to SnapChat's product (i.e. Posts that 'disappear' after 24hrs).

IG Reels are Facebook Inc's answer to TikTok's short-video product*.

BTW, TikTok hit 1BILLION monthly active users globally this past summer (45%+ from July 2020!!)*

IG Stories:


  • Stories are a key part of your Instagram marketing strategy.

  • Instagram Stories disappear after 24 hours.

  • Followers expect them to be more real and raw than your curated Instagram feed.

  • They provide an opportunity to connect with followers and build relationships.

IG Reels:



  • Instagram Reels can build your community & grow your reach on Instagram.

  • Instagram Reels is a way to create fun and engaging video content.

  • Like TikTok, IG users can record/edit together 15 to 60-second video clips set to music and share them

  • Creating a Reel can be either a film-on-the-spot vid OR an uploaded/ pre-edited video.

With Instagram Stories & Reels, your business has the opportunity to reach new audiences!! Another Win/Win opportunity!!!

*NOTE: My next '10 Tips' will be about using TikTok for Business Growth.



Louie Bischoff - Owner


Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.

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