Tip #2: Use Simple Language that’s Easy to Understand
Advertising words, known as copy or content, can persuade, excite, and entertain....
So, make sure when you’re picking word choices for making your ads primary text or headlines, pick familiar or commonly used word over the unusual or obscure.
When someone sees your ad, they should immediately know:
What you’re offering
How it benefits them
What to do next
Here's an example from BestSelf.co .
✅ I love the checkboxes, they help draw my eye to what is important & they use simple/easy-to-understand language to make it REALLY easy for me to click on 'Shop Now'
to see what this is about!!
When you write a piece of content, you need to be very clear so that your audience will be able to understand your content easily.
The more you use simple words, the better!
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.