Tip #4: Consider the Psychology of Color
Colors speak a language that words just can't capture...
colors communicate with us on an Emotional Level
The use of color in your advertising can convey the attitudes and moods you would like consumers to associate with your products… The emotion or attitude the color choice generates allows consumers to associate those emotions with your products.
✅ Grab the eyes of consumers by using contrast ✅ Define YOUR brand identity (ex. Facebook blue; UPS brown; Netflix red) ✅ Associate your products w/ certain emotions or feelings
✅ When deciding on a color, think about the market you’re selling to, what they like, what they expect
Here is a FANTASTIC image that shows the Color <=> Emotion correlation
Color psychology isn’t just about evoking certain emotions... It's also using colors to meet consumers’ expectations for products and brands.
When setting up the brand identity for your company or setting up ads for your company's products or services, stop & think what color would be the 'best' for your message.
P.S. ICYMI: Click here to read last month's '10 Quick Tips for Facebook Ad Success'
Louie Bischoff - Ｏwner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.