Tip #6: Less IS MORE: Less Text In Images Is Better
People on Facebook and Instagram scan quickly.
In research conducted by the Mobile Marketing Association, it took 2–3 seconds for 2 out of 3 for people to see and cognitively recognize DESKTOP ADs vs 0.4 seconds on MOBILE.
Keep your text short, clear & concise to get your message across.
Facebook's research has found that images with less than 20% text perform better (NOTE: the FB Algorithm WILL restrict ad delivery if you use too much text).
Here are a few examples of text on images.
P.S My next FREE Virtual Workshop is 12 August. Grab a 'seat' & CLICK HERE..."4 Expert Creative FB Ad Tips to Max Out Your ROI"
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.