WHEW! I have been getting a lot of DMs via Instagram and Messenger w/ people responding w/ MORE QUESTIONS re. 'Tips for Facebook Ad Success'...and one of the seemingly simple questions that comes up all the time is......Which Ad Product/Objective Should I be Using?
On the surface, this seems like a really simple question....but the answer isn't simple.
Tip #7: Use the Right Ad Product/Objective
There are 11 different Ad Products/Objectives to choose from.
Brand awareness
Reach people located near your business
Send traffic to your site
More post engagement
Get app installs
Get video views
Collect leads
Receive messages
Increase conversions on your site
Sell more items via your e-comm store
Get more people into your physical storefront
...SO, which one is the 'Right' one?..... Um, the one that is the 'best' is the one that aligns w/ YOUR business goals.
If you want more people to watch your video, choose the 'Video View' ad product....Sell more t-shirts on your e-comm store? Choose the 'Conversion' (or 'Catalog') ad product....Did you make a really great post on your FB or IG page and want more people to engage w/ it? Then the best ad product for this business goal might be the 'Engagement' ad product.
ALERT: There are 11 different Ad Products/Objectives to choose from....and
THEY DO NOT ALL 'COST' THE SAME AMOUNT!!
Simple action wanted = More Results! Your money goes further!!!
--> The ad products that are more 'simple' in action 'cost' less....i.e. You will get more results for your money (your money will go further!!!) For example, if you want people to watch your video (Video Views ad product), that ad product is much more simple b/c the consumer doesn't need to take any action....they simply consume your video content.
More complex action wanted = Fewer results! Your money doesn't go as far --> An ad product like 'Conversions' asks the consumer to 1) click on an ad. 2) move off the platform. 3) look at your offer/item 4) sign up or buy the product. 5) add their contact details/payment info.....etc. You can see why using a 'conversion' ad product/objective costs more money...it takes more time and the consumer has to do more work!!
P.S. Message me to set up a Complimentary 30 Min Marketing Strategy Session
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.