Here is an actual Top-of-the-Funnel (cold traffic) Instagram ad for one of my clients.
Here are the data from the ad.....
The ads that I build/run/manage consistently perform "above average' and achieve above-industry-average for a CTR (Click-thru-rate).
Note: I was an Advertising Account Manager for Facebook, Inc for almost 3 years and learned that in the FB/IG advertising realm, a CTR of 1.5% is considered a 'success'.....Check out this ads' CTR!!.....3.21%....MORE THAN 2x the industry benchmark of 1.5%!!!
Tip #7: Use Captions AND Hashtags##
Instagram captions have the potential to add context to the images and videos you share, as well as provide details to viewers.
They are especially important if you have an Instagram Business Profile, which you should if you are a business. Reminder: If you don't have one, that's your first task.See Tip #1
Instagram captions can be up to 2,200 characters long...Remember, only the first 2 lines of text appear without having to tap 'more'
Hashtags are Instagram's sorting process. ... Essentially, hashtags are a better way to categorize your posts.
#Hashtags help you reach a target audience, and more importantly, they help your target audience find you.
Hashtags increase your visibility and discoverability.
You can use up to 30 #hashtags/post
Please DM me (click the button)...Let's chat, I've got some GREAT TIPS for #HashTagStrategy.
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.