Tip #8 Use Calls to Action (CTA)
Create a simple CTA with one clear action. A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads.
These buttons draw attention and encourage people to engage with your ad.
Here is a current ad from one of my clients
- They use CTA in 3 places: 1) In their word choice 2) AND in the photo 3)AND a 'Learn More' button.
If you can, always, test different CTA buttons to see what works best for your business need.
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.