WOW!!
I LOVE helping small businesses & entrepreneurs DO BETTER w/ their Facebook/Instagram Ads.
Here's one message that I received the other day from a client...She read Tip #4 Set Up & Use Custom Audiences & set up a Remarketing/Retargeting campaign....and is getting AMAZING RESULTS.
This makes me SO HAPPY to see.....Facebook Advertising DOES WORK!
Tip #8: Set Up & Use Look-A-Like Audiences
Without Facebook advertising's Look-A-Like (lookalike) Audiences...the platform would be MUCH less effective!
A Look-A-Like audience consists of a group of people that are very similar to another group of people.
When you create a Lookalike Audience, you choose a source audience (ex. a Custom Audience created with information pulled from the FB pixel, or your customer list upload, or people who watch your videos,...etc.). NOTE:
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The Facebook/Instagram algorithm then identifies the common qualities of the people in this SOURCE AUDIENCE (for example, demographic information or interests)....then delivers your ad to an audience of people who are similar to these people, who "Look Like" your source audience. Advertising to people that are very similar to your existing customers (aka, the Source Audience) is incredibly effective.
P.S. Message me to set up a Complimentary 30 Min Marketing Strategy Session
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.