Do you remember those things called Newspapers that most of us used to get our news from?…
(Fun Fact: I actually had a paper route & rode my bike delivering papers from the time I was 9 years old until I graduated from high school!)
Well, the reason I am bringing up the newspaper topic is b/c ONE of the MOST IMPORTANT aspects about the newspaper is the HEADLINE.
I think most of us have seen these examples of eye-catching headlines.....
Well, the same is true w/ Facebook Ads....
Tip #9: Headlines Strengthen Your Message
The ad Headline is located UNDER THE IMAGE
Headlines are meant to GRAB ATTENTION to make people click Create an outstanding headline that HIGHLIGHTS your UNIQUE VALUE PROPOSITION The AVERAGE LENGTH for a Facebook ad headline is just 5 WORDS
Here is an ad example:
Asana (above): The headline is short, simple, and very matter-of-fact ('Great teams work in Asana')
DON'T LET this VALUABLE PIECE OF ADVERTISING REAL ESTATE, the HEADLINE, GO TO WASTE....Use the Headline to YOUR ADVANTAGE to have people take action on your ad!!
P.S. Click here to read last month's '10 Quick Tips for Facebook Ad Success'
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.