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What is Motivational Design and why You need to know!

Writer's picture: Barb FerrignoBarb Ferrigno

You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like gamification with a purpose - and will take your efforts to the next level!

Joining the podcast to talk all about why you need to consider Motivational Design is Jeff Campbell, the founder and CEO of Incentli. He helps event stakeholders increase ROI using gamification and motivational design strategies.

We discuss:

  • How to increase event engagement and exhibitor ROI using gamification and motivational design.

  • How do you define gamification and how are you seeing it being used in the event space?

  • What is motivational design and how can it help tradeshows?

  • And much more!

Check it Out!! Episode 139 - Motivational Design & Gamification Please share this episode with your team or a colleague who wants to improve!

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Jim Cermack, TradeShow University

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Barb Ferrigno, Concept Marketing Group

We are passionate about our marketing. We've seen it all in our 46 years - companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies, and, most importantly, help you to succeed. It's not always easy, and it's a lot of hard work but the rewards are well worth the effort. 

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