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What Is User Search Intent and Ways to Conduct It?



A series of things go through a user's head before any user types a word in the search bar. It is a psychological reaction that drives a customer to search for some content on the internet against their problem. Simultaneously, companies must follow the process and produce relevant content on the website.  


It is like stepping into the shoes of the customer and then creating content that will meet their demands. Therefore, the concept of 3C comes with Curiosity, Concern, and Comfort. This seeks to track the user through the whole buying process. After that, you need to accumulate the information to create relevant content.  


So, if you want to know more what is search intent and 3Cs, then you need to look at the next section to learn about them. However, first, we need to understand -  


What Is User Search Intent? 

Simply put, it means the user's intention behind the search. Their problems or issues propel them to look for them on the internet. Therefore, a marketer must pick the reason behind the user's search. It points out the user's pain points and then creates content around it.  


Therefore, you need to use the search bar of various search engines to find out what users want. In addition, you need to delve into their problems and then write a solution on your website. 


What Are The Advantages Of User Search Intent? 

As discussed earlier, user search intent involves figuring out users' needs and then creating content around them to guide the audience to your website. Eventually, it has some advantages like -  


You can target the user throughout the whole buying process 

Create a user persona around their needs and how you can help them 

Produce relevant that will increase the traffic on your website and, eventually, more traffic 

Improve branding to take products and services to customers 

Reduce bounce rates  


Therefore, you can concentrate better on the website to take leverage and get better ROI. 

 

What Are 3Cs In Conduct Search Intent? 

You can use 3Cs to conduct user search intent properly. It helps you to identify the pain points and then use it to create the best content for your website. Here is how 3Cs work -  


Curiosity  

Inquisitiveness is the basic nature of every human, as they look to find new solutions to each problem. For example, it can be how to make a pizza or pina colada. In both cases, it is understandable that the user wants to know about the process. Therefore, they visit the internet to find the solution.  


Consequently, you must identify the curiosity and create content that addresses the whole process. Also, you can add tips on how they can cook on gas if they don’t have an oven. This kind of thing attracts customers to visit your website.  


Concern  

Worry is synonymous with concern, as it is part and parcel of human life. The car engine may break down in the middle of the road, and that leads to concern. It also leads to Google looking for suitable answers. Once you can hint at the concern, you can create content around it.  


On your website, you can showcase how to fix car engines by DIY methods. Eventually, the traffic on your website will increase. If you add a video, the traffic will increase further. So, identify the concerns and give the solutions to generate future leads and sales.  


Comfort  

Every human strives for comfort. They look to upgrade their lifestyle to increase the leisure and pleasure in their life. Hence, they search for answers and pay a visit to Google. There, they search for things like the best phone in the market or an Apple product with the latest iOS version.  


Consequently, you can guide them to their website by giving the relevant answer on the subject. So, you write about the features and how they enhance your comfort level, which surely gets you more traffic. At last, you will get more sales in the future  


The Bottom Line  

The user search intent is necessary to identify the main reasons for why customers conduct research. Therefore, you can guide them to your conquest through relevant solutions and answers.

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