For long-form videos (2mns 30 secs < 10+ mins), TIMESTAMPS are suggested to be used to help improve your search engine optimization (SEO) ranking on Google.
Timestamps allow you to put SPECIFIC LINKS to moments into your YouTube video so your users can identify them without having to watch the whole video.
Timestamps tell Google what your video is about without ever having to go into YouTube.
The YouTube timestamps IMPROVE USER EXPERIENCE too by making it easier to view the parts that users may be interested in.
By adding a timestamp, you can HELP IMPROVE RETENTION by directing users to the most relevant portion of your video from the outset.
It also maintains attention, especially in longer videos - users can then
QUICKLY FIND AND CLICK ON THE CONTENT THEY'RE SEARCHING FOR.
By clearly providing the content of your video in a short/organized way, your videos will be crawled by the Google SEO bots more quickly and you'll increase your chances of ranking higher in search results
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.